Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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The brother of children’s author Helen Bailey has given evidence at her murder trial. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Christopher Bone, formerly senior communications manager at FMcM Associates, has been appointed to the new role of publicity director for Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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In the face of pressure for Simon & Schuster to drop the far-right star’s book Dangerous in the US, campaigners say that stifling him will have ‘a chilling effect’A boycott of far-right controversialist Milo Yiannopoulos’s publisher Simon & Schuster will have “a chilling effect” on... Continue reading at The Guardian
[ The Guardian | 2017-01-06 00:00:00 UTC ]
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From colouring and picture books for children to work by adult authors including Maira Kalman, new project will celebrate the library’s role in the life of the cityA treasure trove of rare books, manuscripts, maps, photographs and more are set to fire the imaginations of authors in a new venture... Continue reading at The Guardian
[ The Guardian | 2016-12-15 00:00:00 UTC ]
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The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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Lee Child completes a hat-trick of number ones across formats in this week’s charts pages, although Paula Hawkins may yet overtake him before 2016 is out. Continue reading at The Bookseller
[ The Bookseller | 2016-12-12 00:00:00 UTC ]
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A political manifesto written by Rebecca Solnit in 2004 has received a boost after the election, with publisher Haymarket Books giving away 30,500 ebooks and selling out of print copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-06 00:00:00 UTC ]
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The public vote for the 2016 Costa Short Story Award is now open and three shortlisted stories, selected from over 1,000 entires, are now available to read and listen to from the Costa Book Awards website. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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Changes are being made to Hodder, Sceptre and John Murray Press' publicity departments, following the decision of two publicity directors, Karen Geary and Kerry Hood, to reduce their working hours, while Sceptre publishing director Nikki Barrow has taken the decision to leave altogether to set... Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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