Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
News tagged with:
#native advertising
#newspaper publishers
#industry mdash
#newspaper association
BookTrust is delivering 700,000 copies of picture book The Bumblebear (Random House) to every reception age child in England this autumn. Continue reading at The Bookseller
[ The Bookseller | 2017-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture book
The German publisher plans to capitalize on advertisers' brand safety by emphasizing its trust, traffic and technology. The post Axel Springer pushes for transparency in its programmatic advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic advertising
#brand safety
Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst announced
#digital roadmap
#year ahead
#ad buyers
#seventeen magazine
#video series
French authors, librarians and volunteers are up in arms over libraries and other non-profit venues having to pay a fee of at least €30 to hold public readings in the country. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french authors
Jessica Kingsley is to publish a "very timely" book exploring the need for moral courage in public life this summer. Continue reading at The Bookseller
[ The Bookseller | 2017-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book exploring
#public life
#jessica kingsley
Heat-Moon, author of the bestselling 1982 travel memoir 'Blue Highways,' struck a deal with small New York press Three Rooms to publish his first novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#political news
#news publishers
We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#asked publishers
#post infographic
#native ads
#sponsored content
Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#jeff bezos
The Chinese home of Cipollino, Pippi Longstocking, Le petit Nicolas, and Tintin, China Children’s Press & Publication Group is the largest publisher in terms of output in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#china children
#chinese home
#pippi longstocking
#largest publisher
In partnership with the Book Industry Charitable Foundation, AdventureKEEN will give 100% of the profits from the sales of its books at independent bookstores, this June, to booksellers in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
Men's Health publisher Ronan Gardiner gets a big promotion, and more... The post Industry Notes: Another Rodale Shakeup; Native Compliance Still a Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenge appeared
#big promotion
As more publishers look to rights and licensing for revenue, London Book Fair's long-running Introduction to Rights program takes on new value. The post At London Book Fair: Need for Revenue Gives New Traction to Rights Workshop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-02 00:00:00 UTC ]
More news stories like this |
When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#waste time
#procter gamble
Despite a decline in sales at Penguin Random House in 2016, the world's largest trade publisher delivered 129 million euros in operating profit to its parent company, Pearson. The sum marks a 43% increase over its profit contribution from 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#operating profit
#43% increase
Controversial figure Milo Yiannopoulos' book deadline has been pushed back three months so he can discuss the "insanity of the last few weeks" in the title. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pushed back
Supreme court justice criticises News Corp over tussle with rival. Plus the ABC’s misstep with chicken feet video, and the Daily Tele hits the dole queue againA supreme court justice has condemned the response of News Corp and Seven West Media to a female employee who quit News Life Media to... Continue reading at The Guardian
[ The Guardian | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine division
Russell Westbrook scored 45 points to help the host Oklahoma City Thunder beat the short-hand-ed Dallas Mavericks, 109-98, on Thursday night. Harrison Barnes scored 31 points for the Mavericks, who were without four of their top five scorers, including Wesley Matthews (hip strain). Dallas cut an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nba roundup
#thursday night
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
Tom Kerridge’s Dopamine Diet (Absolute) has leapfrogged two Joe Wicks titles to claim the UK Official Top 50 number one spot, shifting 15,279 copies for £160,976. Continue reading at The Bookseller
[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tom kerridge
#sdopamine dietabsolute