Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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#newspaper publishers
#industry mdash
#newspaper association
In the quest for new sources of revenue, publishers have been launching subscription programs and events series. Condé Nast's Wired Media Group is going a step further with a membership program for executives who want to keep up with technology. The $4,000-a-year program blends events, content... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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#revenue streams
#membership program
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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#native advertising
#native ads
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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#digital properties
#hearst magazines
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Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday
[ Digiday | 2016-10-12 00:00:00 UTC ]
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#publishers turn
#hiring writers
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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#months ago
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Sir Norman Bettison, the former chief constable of both Merseyside and West Yorkshire Police, is set to publish Hillsborough Untold through Biteback Publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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#chief constable
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Programmatic native is just a couple of months old, but it is already a topic of deep interest for marketers, ad tech and agencies. It is being regarded with much more caution by publishers, who see the ads, which live in the same feeds as their content, as a threat to sponsored content they... Continue reading at Digiday
[ Digiday | 2016-09-28 00:00:00 UTC ]
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#sponsored content
#premium publishers
#ad tech
Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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#pr agency
Lauren Redniss was awarded the MacArthur Fellowship for her nonfiction graphic storytelling, work that is both grounded and distinctly artful. “Radioactive,” about the relationship between Pierre and Marie Curie and their scientific discoveries, was a finalist for the National Book Award; it was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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#macarthur fellowship
#marie curie
The FTC is suing predatory journal publishing company, OMICS Group, for hiding fees and deceiving researchers. It's a first for the largely unregulated industry. The post The FTC Is Cracking Down on Predatory Science Journals appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-19 00:00:00 UTC ]
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George R R Martin's UK publisher HarperCollins has said "nothing has been finalised regarding the publication or the date" of the author's much anticipated sixth book in the A Song of Ice and Fire series, after reports surfaced that it would be published in March next year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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#fire series
Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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#native advertising
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Harry Potter and the Cursed Child (Little, Brown) has snatched the Official Top 50 number one for a fourth week, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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#cursed child
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Have you ever been on an NYC subway? If not, let me tell you -- it is often horrible. Air conditioning can be broken, leading to high temperatures. Even worse, some people bring their food below ground, resulting in a stinky train car -- yuck! Don't even get me started on the performers --... Continue reading at Betanews
[ Betanews | 2016-08-29 00:00:00 UTC ]
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Renamed Bookstr, the book discovery and recommendation platform has a new CEO, Sarah Hill, a relaunched website, and plans to release a new app later in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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#reading room
#book discovery
#recommendation platform
Tyndale House is delaying the publication of a new title by former NewSpring pastor Perry Noble, who is undergoing treatment for alcohol abuse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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#full potential
#mobile media
Orion’s Rebecca Gray has been promoted to the company's head of fiction publicity. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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What do the US presidential candidate, Victoria Beckham, Zoella, Julian Assange and Tony Blair have in common? Issues with their ‘silent’ partnersOne of the first lessons of politics is never annoy your ghostwriter. Donald Trump is the latest to learn this, and is now sending a “cease and... Continue reading at The Guardian
[ The Guardian | 2016-07-22 00:00:00 UTC ]
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