NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
News tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association

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You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories.   Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
More news stories like this | News stories tagged with: #billy connolly #wee stories

Dispatch from a ‘horror’ convention: It began in a dark, candlelit room . . .

Scenes from NecronomiCon, an event that celebrates the work of H.P. Lovecraft and others Continue reading at The Washington Post

[ The Washington Post | 2019-09-04 16:38:52 UTC ]
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Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen

PRH to match bookshop crowdfunder to give schoolchildren Greta Thunberg's book

A Big Green Bookshop crowdfunder to get copy of climate activist Greta Thunberg's book into schools across the UK has raised more than £11,000 in a month, with Penguin Random House matching copies raised and creating an accompanying classroom pack. Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 01:46:04 UTC ]
More news stories like this | News stories tagged with: #penguin random house #bookshop

Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing

Rare Jane Austen letter saved as public campaign raises £10k

Jane Austen’s House Museum has saved a section of a letter by Jane Austen after “an outpouring of generosity from the public” saw £10,000 raised in six weeks. Continue reading at The Bookseller

[ The Bookseller | 2019-08-21 07:48:21 UTC ]
More news stories like this | News stories tagged with: #jane austen

TV and radio plans revealed to mark publication of David Cameron's memoir

David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:08:40 UTC ]
More news stories like this | News stories tagged with: #mark publication #david cameron #recordwilliam collins

Indies win funding to mark The Testaments publication day

Indie bookshops Red Lion and Rogan's Books have triumphed in a competition to win funding to celebrate the publication of The Testaments by Margaret Atwood.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 08:36:31 UTC ]
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News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp

Psst. Turns out 80% of books published in 1924-1963 are secretly in the public domain.

This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
More news stories like this | News stories tagged with: #public domain

City to invest $1.4M in public libraries for census outreach

An investment from the city will help public libraries perform census outreach and provide internet access throughout the city to ensure all New Yorkers are counted in the 2020 Census, the de Blasio... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-08-01 19:48:34 UTC ]
More news stories like this | News stories tagged with: #de blasio #public libraries

Bookshop crowdfunder raises £4,000 to give 1,000 schoolchildren Greta Thunberg's book

A Big Green Bookshop campaign has raised more than £3,000 to get a copy of climate activist Greta Thunberg's book into the hands of 1,000 schoolchildren. Continue reading at The Bookseller

[ The Bookseller | 2019-07-31 07:07:49 UTC ]
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Téa Obreht | 'I knew that as an immigrant from the Balkans, I wasn’t going to tell a Native American story'

Téa Obreht’s follow-up to her acclaimed début reframes narratives about the American West. Continue reading at The Bookseller

[ The Bookseller | 2019-07-29 07:09:27 UTC ]
More news stories like this | News stories tagged with: #american west

The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with: #bookstore

Pampers’ new smart diapers give parents smartphone pee alerts: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age

[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with: #general manager #remain based #publicis groupe #leo burnett #jessica wohl #adrianne pasquarelli #digital media

Why the NFL and NCIS give CBS the edge in its DirecTV carriage fight

If you can find a bookie who’ll take some action on the latest pay-TV carriage dispute, bet everything you have that the stalemate between AT&T and CBS will end before the 2019 NFL season kicks off in September. Like Time Warner Cable before them, the phone company and its DirecTV subsidiary... Continue reading at Advertising Age

[ Advertising Age | 2019-07-22 20:52:00 UTC ]
More news stories like this | News stories tagged with: #lay claim #big brother #distribution deal #earnings report #time warner

BBC's George Alagiah to give annual Noirwich Lecture

BBC News newsreader and debut novelist George Alagiah will give the annual Noirwich Lecture in anticipation of his forthcoming crime novel The Burning Land (Canongate). Continue reading at The Bookseller

[ The Bookseller | 2019-07-17 00:06:54 UTC ]
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For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen

Sony Gives Literary Film Division, Axed by Disney, a Second Life

Elizabeth Gabler, the executive behind hit movies like “The Devil Wears Prada,” will run a venture financed by Sony Pictures and HarperCollins Publishers. Continue reading at The New York Times

[ The New York Times | 2019-07-15 22:19:51 UTC ]
More news stories like this | News stories tagged with: #sony pictures #harpercollins publishers #harpercollins