NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry &mdash; not the government &mdash; will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
News tagged with: #native advertising #newspaper publishers #industry mdash #newspaper association

Other Publishing stories related to: 'NAA: FTC Should Give Publications Room on Native Advertising'

Phoebe Waller-Bridge set for rare public appearance as Sceptre unveils Fleabag campaign

Phoebe Waller-Bridge will make a rare public appearance to discuss Fleabag: The Scriptures as Sceptre unveils its ambitious marketing and publicity plans for the hotly tipped scripts. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 12:32:19 UTC ]
More news stories like this | News stories tagged with: #phoebe waller-bridge #publicity plans

Sceptre unveils Fleabag publicity campaign

9AM TUE EMBARGO Sceptre has unveiled its ambitious marketing and publicity plans for the hotly tipped "Fleabag" scripts including a rare public appearance of Phoebe Waller-Bridge at the Southbank Centre, a writer's bursary at Soho Theatre and the installation of a Fleabag Café. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 01:17:38 UTC ]
More news stories like this | News stories tagged with: #publicity plans #phoebe waller-bridge #southbank centre #soho theatre

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Giving Credit Where It’s Due (shelftalker)

Managing those dreaded credit rep calls in an indie bookstore can be stressful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-23 12:00:33 UTC ]
More news stories like this | News stories tagged with: #giving credit #indie bookstore #bookstore

W&N wins seven-publisher auction for Pennock's tale of Native Americans discovering Europe

W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 19:15:44 UTC ]
More news stories like this | News stories tagged with: #seven-publisher auction #untold story #native americans

Major Public Library System Will Boycott Macmillan E-books

The King County (WA) Library System, the nation's top digital-circulating library, has said it will stop buying new release Macmillan e-books once a two-month embargo begins next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 00:46:32 UTC ]
More news stories like this | News stories tagged with: #global publication #elton john #memoir makes #memoir #pan macmillan

HQ has the time of its life with Katy Brand publicity stunt

London Bridge station was brought to a standstill at lunchtime today when a professional dancer dressed as "Dirty Dancing's" Johnny Castle performed the iconic ‘(I’ve Had) The Time of My Life” lift from the finale of the 1987 classic film with a London office worker, in a HQ publicity stunt to... Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 16:41:08 UTC ]
More news stories like this | News stories tagged with: #dirty dancing

A Great Spirit Trapped in a Tiny Life: On Cherríe Moraga’s “Native Country of the Heart”

CHERRÍE MORAGA HAS been an iconic figure in queer and Latinx literature since the 1981 publication of This Bridge Called My Back: Writings by Radical Women of Color, an anthology she edited with the late Gloria Anzaldúa. Bridge was among the first explorations of how people and communities with... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-04 17:00:25 UTC ]
More news stories like this | News stories tagged with: #bridge called #cherre moraga #native country #radical women #anthology

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

Constable begins publicity blitz for Suchet memoir

Constable has begun a publicity blitz for David Suchet’s photo-memoir Behind the Lens – My Life, which it is billing as the must-have book for Christmas. Continue reading at The Bookseller

[ The Bookseller | 2019-09-29 19:15:40 UTC ]
More news stories like this |

Chris Duffey to give Creative Keynote at FutureBook Live

Chris Duffey, senior strategic development manager at Adobe, will deliver the Creative Keynote at FutureBook Live. Continue reading at The Bookseller

[ The Bookseller | 2019-09-25 16:19:02 UTC ]
More news stories like this | News stories tagged with: #futurebook live

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Thomas, Burridge leave Clarivate as restructure gives Ahmed lead role

Annette Thomas, c.e.o. of the Web of Science Group at Clarivate Analytics, has left the company following a restructure which sees Mukhtar Ahmed, formerly president of its Life Sciences division, become president of a new Science Group, which spans both the Web of Science and Life... Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 04:06:44 UTC ]
More news stories like this | News stories tagged with: #clarivate analytics #annette thomas

TV and radio plans revealed to mark publication of Jess Phillips book

Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book. Continue reading at The Bookseller

[ The Bookseller | 2019-09-19 21:53:36 UTC ]
More news stories like this | News stories tagged with: #mark publication

David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins

Marie Claire UK to cease print publication after 31 years

Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian

[ The Guardian | 2019-09-10 11:45:36 UTC ]
More news stories like this | News stories tagged with: #continue online #cease publication #growing list #digital reading #marie claire #print publication