In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema advertising group, reaching an estimated 750 million moviegoers annually across more than 1,700 total theaters. Operated by NCM’s partners including AMC, Cinemark and Regal Entertainment Group, the LuxeNet set of theaters will feature everything from luxury seating to dine-in and bar options, and largely skewed to court a wealthier clientele who may be more inclined to drop some serious cash on pricey products. With the average household income for an NCM patron clocking in at $85,400—nearly $20,000 more than that of the average primetime television viewer—the company and its advertisers are able to tap into two coveted, increasingly critical targets: HNWs (High Net Worth individuals) and HENRYs (High-Earners-Not-Rich-Yet). In addition, NCM data shows approximately 70 percent of their audience members go shopping either before or after a movie. “There are a lot of high-end brands that look for high-end audiences. We wanted to create something specifically for them,” says NCM’s chief revenue officer Scott Felenstein, who helped engineer the LuxeNet concept over the past few months. “Once we build the audience, it gives us an opportunity to talk to brands.” Felenstein, a former... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Pedro Almodóvar's first book consists of a mix of short stories and personal essays that amount to 'a fragmentary autobiography.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-16 10:00:58 UTC ]
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A party supported by pals who made it through rush hour rain was appropriate for an anthology celebrating female friendshipNervous as I am of organising parties, I could hardly have launched a book about friendship without throwing one. And so it was that last Tuesday night, I found myself in... Continue reading at The Guardian
[ The Guardian | 2024-09-14 15:00:31 UTC ]
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The National Book Award Longlist for Fiction, Author Trading Cards, more Osman on screen is coming, and more in today's book news. Continue reading at Book Riot
[ Book Riot | 2024-09-13 21:36:00 UTC ]
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The 75th National Book Awards' longlist in fiction is drawn from an initial pool of 473 books submitted by publishers for consideration. The post US National Book Award 2024 Longlists: Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-13 14:03:51 UTC ]
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Today, the National Book Foundation announced the longlist for the 2024 National Book Award for Fiction. The ten titles were selected from a pool of 473 books submitted for consideration by their publishers. This year’s judges for Fiction are Jamie Ford, Lauren Groff (Chair), Zeyn Joukhadar,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-13 14:00:29 UTC ]
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Today, the National Book Foundation announced the longlist for the 2024 National Book Award for Nonfiction. The ten titles were selected from a pool of 671 books submitted for consideration by their publishers. This year’s judges for Nonfiction are Brenda J. Child, Anand Giridharadas, Tressie... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-12 19:00:18 UTC ]
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Established in 2018, the US National Book Awards’ newest category, Translated Literature, this year drew 141 submissions. The post US National Book Award 2024 Longlists: Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-11 14:03:05 UTC ]
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Today, the National Book Foundation announced the longlist for the 2024 National Book Award for Translated Literature. The ten titles were selected from a pool of 141 books submitted for consideration by their publishers. This year’s judges for Translated Literature are Aron Aji, Jennifer Croft,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-10 19:00:15 UTC ]
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The 10 books on the Young People's Literature longlist for the 2024 National Book Awards were chosen from 333 entries. The post US National Book Award Longlists: Young People’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-10 14:05:45 UTC ]
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Today, the National Book Foundation announced the longlist for the 2024 National Book Award for Young People’s Literature. The ten titles were selected from a pool of 333 books submitted for consideration by their publishers. This year’s judges for Young People’s Literature are Rose Brock, Huda... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-10 14:00:09 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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The feature-length film 'Uglies,' based on the first book in a YA series by Scott Westerfeld, begins streaming on Netflix on September 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York
[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian
[ The Guardian | 2024-08-28 06:35:43 UTC ]
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The story of the sale of a bookstore heiress’s penthouse seems to have ended on a bittersweet note.Stephanie Riggio Bulger, whose father, Len Riggio, is the former chairman of the Barnes & Noble retail chain, has finally found a taker for her four-bedroom duplex condo in Chelsea after two... Continue reading at Crains New York
[ Crains New York | 2024-08-22 15:41:31 UTC ]
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Chicago booksellers and other literary-minded organizations are responding to the crowds in town for the Democratic National Convention by selling books, promoting causes, and, in the case of one publication, reporting on the proceedings from a literary perspective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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The pop culture mega-event is extending its traditional four-day run to five in 2024 with "Retailer Day," a new day of professional programming to be held on Wednesday, October 16, exclusively for industry professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The Hawthornden Foundation has made possible these grants going to 49 nonprofit programs serving readers and writers. The post The US National Book Foundation Issues $350,000 in Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-14 22:42:47 UTC ]
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