Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San Francisco-based startup said Thursday that it's partnering with U.K. publisher IPC Media -- owner of titles such as NME, Wallpaper and Horse & Hound (yes, it's a real magazine) -- on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to their phone bill. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
News tagged with: #subscription revenue #text message #horse hound

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[ The New York Times | 2011-01-31 00:00:00 UTC ]
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Hachette to close teen magazine Sugar after 16 years

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