COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the No. 1 download, called Peace. At this week's Dmexco conference in Germany, global industry leaders said ad blocker adoption is even higher across Europe. During a publishing panel on Thursday afternoon, PubMatic CEO Rajeev Goel said that about 40 percent of Germans use ad blockers, a significant spike from the estimated 10 percent of Americans who block ads. As with the U.S., Germany also has three ad-block apps in its Top 5 paid downloads in the App Store. Recent data from PageFair similarly highlights how big a problem ad blocking is for advertisers in Europe compared to the rest of the world. That study found that 25.3 percent of German residents turn on ad blocking, which increased 17 percent in the past year. Even bigger, 36 percent of consumers in Greece use blockers. To compare, Oregon has the highest percentage of blockers in the U.S. at 16.4 percent. "Consumers are seeing that the mobile experience leaves something to be desired compared to the desktop experience," Goel told Adweek. "One of the ways to improve that experience is to cut out the ads." People who use ad blockers are thought to be some of the savviest Internet users since they take the extra step of... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Lisa Jewell’s The Family Upstairs (Cornerstone) claimed a second week as the Bookstat number one, reigning for the week ending 19th June. Continue reading at The Bookseller
[ The Bookseller | 2021-06-23 18:06:32 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has scored a fifth week as the UK Official Top 50 number one, selling 29,953 copies. Continue reading at The Bookseller
[ The Bookseller | 2021-06-22 10:54:39 UTC ]
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E L James’ Freed (Cornerstone) did the double, locking down the Bookstat number one for the week ending 5th June, as well as the print number one through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 22:14:39 UTC ]
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E L James' Freed (Arrow), the final instalment in the blockbuster Fifty Shades of Grey series, has made its debut in the UK Official Top 50 number one spot, selling 35,516 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-06-07 15:55:44 UTC ]
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From set-up to major pros and cons, this is what you need to know about how to use the Kindle App on PC. Continue reading at Book Riot
[ Book Riot | 2021-06-07 10:39:00 UTC ]
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WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
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The cultural program at this year’s Abu Dhabi International Book Fair, curated by the Emirates Airline Festival of Literature, features a strong roster of writers from the Arab world. (Sponsored) By Publishing Perspectives Staff s Publishing Perspectives readers will remember, the Emirates... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-25 01:43:54 UTC ]
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Unclear. Unhelpful. Irrelevant. That's what booksellers are calling the Centers for Disease Control and Prevention's new guidelines on mask-wearing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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The new Black Sands Publishing digital comics app is the latest move by a Black-owned publishing venture that has used social media and crowdfunding platforms to sell its books and to raise more than $1 million over the last year to fund its plans for growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-05-18 10:35:07 UTC ]
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Leaving our earthly bodies and living forever as a machine isn't just a thing of modern science fiction. These transhumanist ideas date back to the 18th century. Continue reading at The Conversation
[ The Conversation | 2021-05-17 05:22:55 UTC ]
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Radish, a mobile reading app offering serialized bingeable genre fiction, has been acquired by Kakao Entertainment in a transaction valued at $440 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Ian Rankin's A Song for the Dark Times (Orion) has clearly struck a chord with the book-buying public, reaching a crescendo in its first full week on sale and hitting the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 02:14:07 UTC ]
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Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
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Kris Naudus describes how the Libby library app helped restore her sanity during lockdown. Continue reading at Engadget
[ Engadget | 2021-05-03 13:30:53 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-04-19 18:26:28 UTC ]
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James and Paul Anderson's Twochubbycubs: Fast and Filling (Yellow Kite) has zoomed straight to the top of the Amazon Charts' Most-Sold: Non-Fiction chart. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 16:21:05 UTC ]
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‘Hamnet,’ written by Maggie O’Farrell and narrated by Ell Potter, was especially popular. Continue reading at The Washington Post
[ The Washington Post | 2021-04-04 12:00:00 UTC ]
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