Mirror, Independent and Standard enjoy festive website traffic boost | Digital ABCs

Three sites buck annual trend, but Mail, Guardian and Telegraph report month-on-month declines in daily unique browsersMirror Group Digital, Independent.co.uk and Standard.co.uk enjoyed month-on-month traffic gains in December, when the festive holiday usually results in newspaper website user numbers dipping.Sure enough, the UK's three most popular newspaper websites – Mail Online, theguardian.com and Telegraph.co.uk – reported some decline in average daily unique browsers over the festive period compared with November.Mirror Group Digital cracked the 2 million daily unique browser mark for the first time in December, rising 8.61% month on month to hit 2,023,770, according to the latest Audit Bureau of Circulations figures published on Thursday.Trinity Mirror's digital business, which also saw a 5.29% rise in monthly web browsers to 42,880,543, also revealed the number of readers who opt for an e-edition of the Daily Mirror for the first time.MGD reported 33,935 readers of the Monday to Friday version of its free e-edition, which is defined as a replica of the print newspaper read on devices such as tablets and does not include app usage, and 5,048 punters who paid £3.99 for the weekend digital edition.Independent.co.uk had a strong month with a 5.45% rise in daily browsers to 1,355,770, and 7.94% growth in monthly browsers to 29,894,151.Lebedev-owned stablemate Standard.co.uk saw daily browsers rise 1.77% to 197,930, and monthly browsers grow 6.53% to 4,550,485.The... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-23 00:00:00 UTC ]

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