Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now it is Mic's turn in the spotlight. The Millennial-focused digital news publisher will premiere its first original video series on Tuesday -- the first episode of which can be watched above -- as its nascent and unnamed video business readies several more series to debut in 2015.As with BuzzFeed's and Vox's early video efforts, Mic's first forays into video will be sight-and-sound extensions of the articles people read on its site. They'll be as socially conscious as they are socially savvy, appealing to an audience of young college graduates who are looking for something between Upworthy and The New York Times and are as likely to watch videos online as on TV. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
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The kids in “Look Both Ways,” a National Book Award finalist, share hustles, jokes, video games, board tricks, secret messages and private dreams. Continue reading at The New York Times
[ The New York Times | 2019-10-08 20:46:07 UTC ]
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The U.S.-based DK imprint, which publishes strategy guides to video games, will stop commissioning new titles immediately, and will be discontinued in spring 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
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Headline will publish a book about the history of video games by comedian and gaming expert Steve McNeil. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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The role-playing adventure books sold 20m copies in the 80s, before being eclipsed by video games. Now they’re back with a new story by Charlie Higson, can they captivate the web generation?Ian Livingstone calls it the “five-fingered bookmark”: that grip known to children of the 80s and 90s.... Continue reading at The Guardian
[ The Guardian | 2018-04-04 00:00:00 UTC ]
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For decades, the creators of movies, comic books and video games have dreamed up a future where giant robots engage in combat. Inspired by their childhood fandom and aided by extensive expertise in robotics, Matt Oehrlein and Gui Cavalcanti decided to make that fantasy a reality. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-09-09 00:00:00 UTC ]
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Facebook revealed the most talked about video games and consoles on its platform during Gamescom, the German trade fair taking place Aug. 22 through 26. During the week of Gamescom, Facebook said more than 14 million users were behind 29 million interactions (posts, comments, Reactions and... Continue reading at AdWeek
[ AdWeek | 2017-08-25 00:00:00 UTC ]
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The Electronic Entertainment Expo (E3) takes place in Los Angeles June 13 through 15, and as the excitement builds, Facebook revealed the top trending video games and publishers on its platform leading into the show. The top trending publishers and video games were those that experienced the... Continue reading at AdWeek
[ AdWeek | 2017-06-09 00:00:00 UTC ]
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When Kazuki Takahashi’s manga “Yu-Gi-Oh” debuted in 1996, it spawned a mammoth franchise that includes the iconic Duel Monsters card game, TV shows, video games and character merchandise. The fourth feature, “Yu-Gi-Oh! The Dark Side of Dimensions,” was released in Japan in 2016 to mark its 20th... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Even more big changes are afoot at Time Inc. in the wake of last week's executive reorg, with InStyle's Ariel Foxman announcing today via WWD that he plans to step down as editorial director. Foxman, who has been with the brand for nearly eight years, will officially exit on Aug. 4 after closing... Continue reading at AdWeek
[ AdWeek | 2016-07-19 00:00:00 UTC ]
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While comic books based on video games are easy to find, comics about gaming are few and far between. Here are 10 great examples of comic books about gaming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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The multi-content subscription service, in beta since 2014, has gone live. It offers tiered access to books, TV/film, music and video games, and has partnerships with such publishers as HarperCollins and Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Amazon is scrapping its Trade-In programme from the end of this month. Currently, books, video games and other items can be traded in on Amazon’s website in return for Amazon gift cards. But the company has told customers it is now closing the programme for good on the 31st August and will... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Gamescon Cologne and the Frankfurt Book Fair invited rights pros from book publishing, video games and others to meet and discuss rights and licensing. The post Games Meet Books at Gamescom Cologne appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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Publishing sector has the lowest level of illegal downloads in the entertainment industry, with book piracy at half the rate of copyright theft in film and musicFor publishers, fresh from winning a landmark ruling forcing internet service providers to block illegal ebook download sites in Russia... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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