Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers. Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-06-08 00:00:00 UTC ]
News tagged with:
#reach customers
#stay relevant
Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free apps
#tablet user
#tablet users
#study commissioned
As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital ad
#advertising partners
A New York-based software company is taking e-reading to a whole new nonlinear level. Continue reading at AllThingsD
[ AllThingsD | 2012-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#important parts
When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad tablet
#lessons learned
#apple introduced
#newspaper publishers
#important medium
#attract audiences
#gain revenue
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#print version
#existing content
#personal philosophy
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
Publishers are hastening to embrace new partnerships, stronger direct-to-consumer programmes and... Continue reading at The Bookseller
[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this |
The deal between Barnes & Noble and Microsoft gives both companies things they need—B&N receives a much-needed infusion of cash, while Microsoft gets another chance to participate in the consumer digital marketplace. In addition to the $300 million investment Microsoft has made to give... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#international operations
#6% stake
Microsoft's $300 million investment in Barnes & Noble's Nook e-reader and digital book subsidiary makes perfect sense, according to experts at Wharton and elsewhere. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook e-reader
#barnes noble
After announcing plans to possibly spin off its NOOK business in January, Barnes & Noble enters into a partnership with Microsoft. The tech company invested $300 million in the new subsidiary (currently under the working title NewCo), a post-money valuation of $1.7 billion, equating to a... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announcing plans
#nook business
Microsoft is jumping into the fast-growing ebooks market by investing US$300 million in Barnes & Noble's Nook e-reader and university business, as it looks to unlock Amazon.com and Apple's grip on the exploding tablet computer market. Continue reading at Stuff
[ Stuff | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$300 million
#barnes noble
#nook e-reader
The deal with the maker of the popular Nook ebook reader shows that Microsoft, like Apple, understands that ecosystems are the key to success. Continue reading at PC World
[ PC World | 2012-05-01 00:00:00 UTC ]
More news stories like this |
An infusion of money from Microsoft Corp. sent Barnes & Noble Inc.'s stock zooming Monday, as the software giant established a way to get back into the ebooks business. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#ebooks business
Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational ebooks
#barnes noble
#ebook market
#decade ago
Microsoft invests $300m in Barnes and Noble's digital business, providing a boost to the Nook ebook reader. Continue reading at BBC World
[ BBC World | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nook ebooks
#digital business
(Reuters) - Microsoft Corp will invest $300 million in Barnes & Noble Inc's Nook e-reader, gaining a foothold in the fast-growing ebooks market as the bookseller gets more firepower to compete against Amazon.com's Kindle and Apple Inc's iPad. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#nook e-reader
Microsoft has invested $300m in Barnes and Noble, forming “a new subsidiary” of the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this |
Microsoft and Barnes & Noble are announcing a new partnership to develop and sell educational ebooks on the Nook e-reader. Microsoft is investing $300 million in the subsidiary, while B&N will own the remaining 82 percent of it. (The new operation is being provisionally called "Newco,"... Continue reading at Fast Company
[ Fast Company | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational ebooks
#barnes noble
#nook e-reader
#key focus
#nook app
The software company announced it will invest $300 million in the bookseller's ebook and college bookstore ventures Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
More news stories like this |
Coming up first: A Metro-style Nook e-reader app for Windows 8 that will be available to U.S. and international users. Continue reading at PC World
[ PC World | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international users