Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React?

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But, that hasn't stopped electronic dance music label Ultra from suing her for allegedly using its music without the proper license. Reuters reported that Phan is being sued by Ultra Records LLC and Ultra International Music Publishing LLC, which allege that she has used "dozens" of songs in her tutorials. They are asking the YouTube content creator stop using their music and pay up to $150,000 for each usage violation. Ultra's current repertoire of artists includes EDM superstars Kaskade, Fedde Le Grand, Benny Benassi, Axwell and The Bloody Beetroots. Stacy Debroff, CEO of social media firm Mom Central Consulting and a former litigator, said that if what Ultra claims is true, then it is "definitely an unlicensed use." "You absolutely and unquestionably have to get a license to use music. It's not that hard to do, and it's ultimately not that expensive to do," she said. While labels likely won't sue individuals who use one or two tracks, Debroff said they will take action if the music leads to monetization, like a company using its music in marketing campaigns or online publishers utilizing it as part of their careers. Phan not only sells advertising against her videos, but she uses the publicity to help promote her other ventures including a makeup line. "This is an individual who has branded... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-22 00:00:00 UTC ]
News tagged with: #international audience #record label #great taste

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