Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of former Time Inc. titles deemed "non-core" to Meredith's portfolio of mostly women's lifestyle magazines and put up for sale in March 2018 just weeks after the merger of the two publishing giants was finalized, the offloading of Money follows earlier sales of Time, Golf, Fortune and, most recently, Sports Illustrated. Unable to find an offer that "fairly valued" Money as a print and digital brand, a Meredith spokeswoman tells Folio:, the company had initially taken it off the market back in April, instead opting to shutter its print edition, sell its direct-sold subscriber file to Kiplinger's Personal Finance and signal that it planned to invest in Money.com as a digital-only brand. The spokeswoman adds that while Meredith wasn't actively marketing Money for sale in the six months that followed—"we have been very pleased with the value it was adding to our portfolio"—the company received "several inbound inquiries," which eventually led to an offer from Ad Practitioners that was "more in line with our own valuation." Money.com still draws 4 million unique visitors each month, on average, and maintains 14 staffers in Meredith's downtown Manhattan offices, the former headquarters of Time... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
Time Inc. has named Martha Nelson as editor-in-chief of the media company. The company said Tuesday that Ms. Nelson is the first woman in the company's 90-year history to hold the role. She has worked for Time Inc. for 20 years and has been editorial director since 2010. She will assume the top... Continue reading at Crains New York
[ Crains New York | 2012-12-19 00:00:00 UTC ]
More news stories like this
Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
More news stories like this