[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each been promoted to VP from executive directors in the brand licensing division. Cody and Newkirk will split duties, with Cody continuing to lead the Walmart account, serving Walmart.com and 4,000 stores with Better Homes & Gardens-branded products. Overseeing all other brand licensing business, Newkirk will manage roughly 35 partnerships across 11 Meredith brands. Grune was first at Meredith from 1999 to 2000, when he was publisher of Midwest Living, before spending nine years at Hearst Magazines as VP and publisher of Country Living. After three years at Bonnier Corp., he rejoined Meredith in 2013 as founding publisher of Allrecipes magazine before taking over Meredith's Parents Network as VP and group publisher in 2016. He moved atop the brand licensing division in 2018. A Meredith rep says Grune is stepping down to "pursue new interests" and spend more time with his family. Cody first joined the company in 2004, having held various positions within Meredith Books, while Newkirk has been with Meredith since 2006 in different roles within the brand licensing division. Both have served as executive director since 2018. “Toye and Sondra are seasoned professionals with deep brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Marji Ross is retiring from Regnery Publishing on January 1, 2020, after a 20-year run at the house. Tom Spence, senior editor at Regnery and publisher of its Gateway imprint, will assume the role of president and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Jennie Rothwell has left Bonnier Books UK to join Cornerstone imprint Arrow as fiction editor. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 17:02:20 UTC ]
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Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 16:17:19 UTC ]
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Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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[caption id="attachment_120384" align="alignright" width="150"] LIz Vaccariello[/caption] On Wednesday, Meredith Corp. announced several moves within its National Media Group, concurrent with the shuttering of 87 year-old Family Circle, which it had owned since 2005. "These promotions and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-17 21:22:45 UTC ]
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FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-17 18:06:42 UTC ]
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According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
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Bonnier Books UK is revving up for a “next level” immersive event to promote Jenson Button’s second book, How to be an F1 Driver. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 15:18:20 UTC ]
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Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek
[ AdWeek | 2019-10-16 15:10:26 UTC ]
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New York City-based Hearst Magazines has entered into a multiyear license agreement with Crain Communications Inc. to operate Autoweek, a brand in the Detroit-based publishing company's portfolio. The deal is effective immediately, according to a Tuesday news release. Financial terms were not... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 21:53:10 UTC ]
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After nearly two years of ongoing scrutiny related to the alleged activities of its CEO, David Pecker, and chief content officer, Dylan Howard, the company now known as American Media, LLC is moving on to life after The National Enquirer, the cornerstone upon which Pecker built his tabloid... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-15 20:27:22 UTC ]
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