[caption id="attachment_144315" align="alignright" width="150"] Steve Grune[/caption] Meredith Corp.'s VP of brand licensing, Steve Grune, is stepping down after 18 months in that role and eight years with the company overall. He'll be succeeded by Toye Cody and Sondra Newkirk, who have each been promoted to VP from executive directors in the brand licensing division. Cody and Newkirk will split duties, with Cody continuing to lead the Walmart account, serving Walmart.com and 4,000 stores with Better Homes & Gardens-branded products. Overseeing all other brand licensing business, Newkirk will manage roughly 35 partnerships across 11 Meredith brands. Grune was first at Meredith from 1999 to 2000, when he was publisher of Midwest Living, before spending nine years at Hearst Magazines as VP and publisher of Country Living. After three years at Bonnier Corp., he rejoined Meredith in 2013 as founding publisher of Allrecipes magazine before taking over Meredith's Parents Network as VP and group publisher in 2016. He moved atop the brand licensing division in 2018. A Meredith rep says Grune is stepping down to "pursue new interests" and spend more time with his family. Cody first joined the company in 2004, having held various positions within Meredith Books, while Newkirk has been with Meredith since 2006 in different roles within the brand licensing division. Both have served as executive director since 2018. “Toye and Sondra are seasoned professionals with deep brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-13 15:22:57 UTC ]
Bonnier Books UK and Konnie Huq have teamed up with the National Literacy Trust to deliver a lockdown eco lesson on the Daily Mail website Mail+, with 8,000 copies of the author's latest book set to be donated to children in Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 08:40:56 UTC ]
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Chicago-based Centro Inc., a maker of advertising software, is acquiring a San Mateo-based predictive advertising technology company. Centro announced Wednesday that it is acquiring QuanticMind Inc. Its software uses artificial intelligence and machine learning to analyze data and provide... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-02-24 22:49:15 UTC ]
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Bonnier Books UK has published its inaugural Diversity and Inclusion Action Plan to boost representation and discussion across its workforce, publishing lists and the wider industry. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 08:37:27 UTC ]
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Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Stina Andersson has been named as the new c.e.o. of Bonnier Group, the parent company of Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:23:46 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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Bonnier Books–owner of Bonnier Books UK and part of Sweden's Bonnier Group–has said the UK arm achieved "positive results" in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 01:49:45 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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ON THE EVENING of February 4, 1974, Patty Hearst, the granddaughter of the newspaper tycoon William Randolph Hearst, was kidnapped from her apartment in Berkeley. The men and women who stormed her home and beat up her fiancé were part of the Symbionese Liberation Army, a group which Hearst would... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-09 16:00:37 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Bonnier Books UK has appointed Hannah Smith as editorial director of its new digital-first imprint Embla Books. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 03:31:56 UTC ]
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Bonnier Books UK is suing its former accountant, Haysmacintyre LLP, alleging it was negligent in auditing the financial statements of the publisher's UK arm under ex-c.e.o. Richard Johnson, costing the company more than £90m. Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 13:11:32 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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In last year's International Excellence Awards, Europe and Asia were prominent among winners, with Bonnier taking the inclusivity prize. The post London Book Fair’s International Excellence Awards: Deadline Friday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-18 20:52:50 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Should the public be represented if digital media has created a new public square? Continue reading at Media Week
[ Media Week | 2021-01-12 14:01:06 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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