Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Bigger data: Meredith Corporation and Hearst Magazines are adopting a new Interactive Advertising Bureau (IAB) Tech Lab data-transparency standard, the two publishing conglomerates exclusively tell Ad Age. A little background: Last fall, the IAB Tech Lab, together with the Association of National Advertisers’ Data Marketing & Analytics division, the Coalition for Innovative Media Measurement and the Advertising Research Foundation, released what they called a beta version of a “nutritional label”-style standard for audience segment data sets to disclose the source of consumer data, how it was parsed, etc. Also part of that trial balloon: a proposed compliance program to keep participants honest. The beta release came with a six-month public comment period, during which the groups above and a leadership committee including LiveRamp, MediaMath, Neustar and Oracle Data Cloud, plus a working group made up of Acxiom, Experian, MetLife, the U.S. Postal Service and others, took in feedback and rallied additional participation from major data players. At the time, it was unclear how many publishers would sign on. But with multimedia conglomerates Meredith and Hearst Magazines now on board, the IAB standard suddenly gets a big boost. In a joint statement to Ad... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
Written By: Lisa Campbell Publication Date: Fri, 28/10/2011 - 08:30 Waterstone's is set to publish a print and ebook anthology to celebrate the shortlist for the 2012 Sunday Times EFG Private Bank Short Story Award. The high street bookseller will publish the titles on 4th March next year, and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#4th march
Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 08:00 Peter Bazalgette, the man responsible for introducing "Big Brother" to the UK, is turning his hand to publishing, launching a new company with a biography of food critic Egon Ronay. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big brother
Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qr codes
#web sites
Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
This story first appears on FOLIO: sister site, minonline. Meredith Corp. chairman/CEO (since July 2004) Steve Lacy announced that the board of directors approved a $1.02-to-$1.53 per-share increase in the quarterly dividend paid to investors and authorized the repurchase of $100 million of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sister site
#meredith corp
#$100 million
#common stock
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#previously published
#mark mills
#bestselling title
#gernert company
Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest publishers
#harlequin uk
#random house
#pan macmillan
#printed books
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon key
#wood green
#illustrated work
#fell asleep
#friday project
Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest loser
#irish rights
#shopping lists
Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#owners call
Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#indies call
#high street
#owners call
IPC Media has appointed Emily Hutchings, the current publisher of weekly titles Now and Soaplife, as publishing director of music titles NME and Uncut. Continue reading at Media Week
[ Media Week | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipc media
#current publisher
Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 08:33 The News of the World phone hacking scandal has hit the book industry, with the revelation that private material relating to individuals within the trade has been discovered by police during "Operation Weeting". Both agent... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
When Penguin began the restructuring of DK Publishing in 2009, it had two main objectivesto reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadnt counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dk publishing
#phenomenal success
#publishing partnership
#peter field
#magical world
Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this |
Releasing a book on one of the worlds largest publishing marketplaces could help your company. Here's a quick guide to the basics of self-publishing. Continue reading at PC World
[ PC World | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#quick guide