A number of big print publishers have ventured onto YouTube, with mixed success. So when Mental Floss, a tiny trivia magazine put out by Dennis Publishing, decided to extend its brand to online video, it hoped to beat the odds by partnering with John and Hank Green, whose YouTube shows, Crash Course and Sci Show and the popular Vlog Brothers channel, have amassed over 300 million views. The Green brothers will be in charge of much of the production of the Mental Floss channel, which features rapid-fire trivia "megalists" (50 things you didn't know about the presidents, etc.) and quiz show-style videos. "The partnership alleviates a lot of the financial stresses," Mental Floss founder Will Pearson said. "Our investment now is more in the time and the resources, and it's a huge help having them come in and fund the production of the show." Print brands' digital video efforts have had varying degrees of success. Hearst's Hello Style channel, rolled out last April, is now up to over 85,000 subscribers and nearly 12 million video views. Meredith's Digs hasn't fared as well, with 32,000 subscribers and less than 2 million views. However, others like Vice Magazine have been able to transition to the YouTube audience. Vice Media's channel has over 1.1 million subscribers, and its top 21 videos have all raked in over 1 million views. In its first two days, the Mental Floss channel had already collected nearly 43,000 subscribers and 110,000 video views. Getting views is no... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-18 00:00:00 UTC ]
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The most surprising bestseller in international markets in March was in the Netherlands, where John Williams’s classic novel Stoner reached #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
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Steph Cha's debut novel begins as an homage to the famous gumshoe and Raymond Chandler before ending up exploring vastly different mean streets of L.A. Raymond Chandler is among the undisputed masters of crime fiction, especially for stories set on the mean Southern California streets. His... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-04-05 00:00:00 UTC ]
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The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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The crucial role of physical bookshops to a healthy publishing industry was underlined this week... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Higher ebook sales, expansion into new markets, and leveraging the wild popularity of Fifty Shades of Grey were some of the ways the publishers that made this year’s list of PW’s fast-growing independent publishers prospered in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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It’s been a year and a half since Joseph-Beth Booksellers, headquartered in Cincinnati, emerged from Chapter 11 bankruptcy protection with a new owner, after founder Neil Van Uum was outbid in an auction by Robert Langley, his landlord at the Mall at Lexington Green in Lexington, Ky. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-01 00:00:00 UTC ]
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The Pew report assures us that, even in the digital age, libraries continue to serve a variety of functions.Perhaps the most groundbreaking aspect of “Library Services in the Digital Age,” the report released today by the Pew Research Center’s Internet & American Life Project is how... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-22 00:00:00 UTC ]
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The number of children who have read an ebook has almost doubled since 2010 but children still... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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The organisers of new book award the Literature Prize announce it has found a sponsor and will hand out its first accolade in 2014. Continue reading at BBC News
[ BBC News | 2012-12-11 00:00:00 UTC ]
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The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
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A huge majority of respondents to the government’s consultation on the future of Public... Continue reading at The Bookseller
[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Hodder & Stoughton has acquired erotic romance All I Want Is You by Elizabeth Anthony.... Continue reading at The Bookseller
[ The Bookseller | 2012-10-05 00:00:00 UTC ]
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Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast... Continue reading at Crains New York
[ Crains New York | 2012-10-01 00:00:00 UTC ]
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Since the publisher’s launch in early 2009, the Experiment’s biggest success has surprised even its staff: Forks over Knives: The Plant-Based Way to Health has become a smash hit, selling 127,000 copies since its publication in summer 2011 (it’s also the #47 bestselling book of the year so far... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Icon Books has acquired the book that inspired Danny Boyle's Olympic Opening Ceremony, which... Continue reading at The Bookseller
[ The Bookseller | 2012-09-14 00:00:00 UTC ]
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Candlewick's Find Waldo Local promotion, which the publisher produced last month in conjunction with the American Booksellers Association, was such a resounding success that Candlewick announced that it will sponsor it again next summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-09 00:00:00 UTC ]
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E-book readers have been relatively slow to borrow digital works from the library, deterred by a limited selection and by not even knowing whether their local branch offers e-releases, according to a new study. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-23 00:00:00 UTC ]
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Dana Johnson's first novel explores the space between reinvention and ruin through the eyes of the child of African Americans who migrated from the South to L.A.Elsewhere, California Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-10 00:00:00 UTC ]
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TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York
[ Crains New York | 2012-05-19 00:00:00 UTC ]
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