Men's Health Publisher Rodale Puts Itself Up for Sale

Rodale, the publishing company responsible for Men's Health, Women's Health and other wellness brands, has opened itself up for a possible sale.The company is exploring "strategic alternatives" to its current business plan that could include selling Rodale as a whole or in part, it said on Wednesday. The company employs roughly 700 employees in New York City, its Emmaus, Penn., headquarters and other satellite locations."We are excited to explore opportunities for potential buyers of our business who can build on the strong foundation of our commitment to inspiring health, healing, happiness and love by enhancing core capabilities and resources for our brands," CEO Maria Rodale said in a statement. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-06-22 00:00:00 UTC ]
News tagged with: #strategic alternatives #explore opportunities #potential buyers #strong foundation

Other Publishing stories related to: 'Men's Health Publisher Rodale Puts Itself Up for Sale'


For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
More news stories like this |


How One Small Publisher Cracked the App Store Top 25

Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad apps #daily basis #usual suspects #conde nast