Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this
Through books for children and adults, print and online features, a miniseries, and an exhibition, National Geographic is exploring how the world eats and what the future of our food system may look like. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-20 00:00:00 UTC ]
More news stories like this
The National Geographic Society will begin incorporating recycled fiber into its magazine pages as the result of a years-long partnership with Green America and the Natural Resources Defense Council. The publisher's flagship title, as well as National Geographic Kids and National Geographic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-18 00:00:00 UTC ]
More news stories like this
Epic!, an ebook subscription service for kids 12 and under, is adding titles from National Geographic Kids and Andrews McMeel. The company also announced two appointments to its board of advisers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
More news stories like this
The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
More news stories like this
The National Geographic Society announced a large structural reorganization of the nonprofit’s media operations April 30 that broadened roles for three veteran executives and newcomer Susan Goldberg who has been promoted as the first female editor-in-chief of National Geographic Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-01 00:00:00 UTC ]
More news stories like this
This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at Advertising Age
[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this
By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive
[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this
National Geographic is expanding its relationship with IDG's Taiwanese subsidiary, Boulder Publishing, launching a local-language edition of its magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
More news stories like this
Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
More news stories like this
Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this
Un-psyched by the photo-sharing service's new TOS, National Geographic is one of the first big names considering dropping the app. Instagram's revamped terms and conditions, which seemed to say Instagram and/or its parent company, Facebook, could sell your images for profit and not give you a... Continue reading at Fast Company
[ Fast Company | 2012-12-19 00:00:00 UTC ]
More news stories like this
The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
More news stories like this
National Geographic will debut its version of the content archive this spring. Positioned as a resource for libraries and researchers, the National Geographic Magazine Archive will includes every issue of the publication from 1888 to 1994 (such as the June 1985 issue, pictured). Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this
vjoon®, a leading provider of cross-media publishing platforms and a global Adobe Digital Publishing Suite (DPS) reseller, announces that vjoon customers such as Condé Nast, National Geographic, Reader’s Digest, Red Bull, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-19 00:00:00 UTC ]
More news stories like this
Amazon just eliminated one of the biggest differences between the Kindle and competing e-readers. It said today it will be rolling out the Kindle Library Lending feature later this year, allowing customers to borrow books for free from more than 11,000 libraries in the U.S. Other e-readers and... Continue reading at AllThingsD
[ AllThingsD | 2011-04-20 00:00:00 UTC ]
More news stories like this
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this
The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this