Media Decoder: 'Hunger Games' Book Sales Bode Well for the Film

The actress Jennifer Lawrence in a scene from the movie adaptation of "The Hunger Games." Continue reading at 'The New York Times'

[ The New York Times | 2012-01-23 00:00:00 UTC ]
News tagged with: #media decoder #hunger games #movie adaptation

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For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Oxford Media Convention: Trinity Mirror's Sly Bailey on the 'need to educate' Hunt

Sly Bailey, the chief executive of newspaper publisher Trinity Mirror, has issued cutting criticism of the culture secretary Jeremy Hunt's understanding of the full media issues regarding News Corporation's relationship to BSkyB. Continue reading at Media Week