Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday provided a four-point plan for growing the company, including strengthening the company's brands beyond their own websites and helping marketers do the same. Vox brands include The Verge and Eater."The third thing that we need to do is extend our technology platforms beyond our own walls," Mr. Bankoff said. Many people in digital media consider Vox's Chorus platform its "secret sauce," differentiating it from rivals. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Other Publishing stories related to: 'Media Companies Focus on Marketing Their Publishing Platforms to Others'


Publishers back new PEN freedom initiative

Written By: Charlotte Williams Publication Date: Mon, 11/04/2011 - 15:34 Penguin, Hachette Livre and Random House have all joined with PEN International for the launch of the literature-championing organisation’s latest initiative, the PEN International Publishers’ Circle. The scheme will see... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre #random house #pen international #financial support


Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Arabic to be focus of Harvill Secker translators' prize

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:53 Arabic will be the focus language of this year's Harvill Secker Young Translators' Prize. The award, in its second year, will ask entrants to translate the short story Layl Qouti by Egyptian writer Mansoura Ez Eldin to be in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Agents Keeping Foreign Publishers on Digital Leash

As the London Book Fair goes through its annual run this week, American agents are trying to figure out the best way to sell digital rights to foreign publishers in markets that are far behind the U.S. in ebook sales. Even though many international publishers are just starting to dabble in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign publishers #ebook sales #international publishers #digital books #local market #major houses #foreign deals


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


Publishers gloomy on Borders' turnaround plan

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 09:05 US publishers have dismissed Borders' recovery plan, which includes revamped stores and increased online sales, as unrealistic and are increasingly gloomy about its future. The New York Times reports Borders senior... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Wink Publishing launches for budding authors

Written By: Lisa Campbell Publication Date: Thu, 07/04/2011 - 15:58 A husband-and-wife team has launched an e-publishing company for new authors. Cornwall-based lawyers Nigel and Abbie Flanagan are calling on unpublished writers to submit the first 50 pages of their work to Wink Publishing.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #budding authors #husband-and-wife team #unpublished writers #public vote


Bonnier Spins Off Mag+ App Platform

On Monday, Bonnier officially launched a spin-off company called Moving Media+ which will be offering the Mag+ app creation tool to any publisher that wants to use it—as a free download. The app reader and continued services, however, come at a cost. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free download


Advantage Business Media Buys "Continuity Insights" Portfolio

Advantage Business Media, a b-to-b publisher targeting the communications, manufacturing, design and science markets, has purchased the assets of Continuity Insights from Gardner Publications. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-06 00:00:00 UTC ]
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Coronet to publish Tess Daly fiction

Written By: Charlotte Williams Publication Date: Tue, 05/04/2011 - 16:11 Coronet will publish "Strictly Come Dancing" presenter Tess Daly's first sashay into fiction, having acquired The Camera Never Lies by the TV host. Editor Charlotte Haycock acquired British Commonwealth rights to the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv host


Historian Weir's backlist to be published digitally

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 13:02 Cornerstone and Vintage are planning to release historian Alison Weir's backlist in ebook format for the first time. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #published digitally #ebook format


Media Cache: Playing Catch-Up in E-Books

Outside the United States, the digital book business is still in its infancy and has problems to resolve before taking off. Continue reading at The New York Times

[ The New York Times | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media cache #playing catch-


Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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A Young (and Very Ambitious) Group of Publishers

The current crop of Russian publishers is collectively on the young side, many of them born shortly before the dissolution of the Soviet Union in 1991. Then, teething problems were many and the growth path rocky at times. But today these publishers produce nearly 120,000 new titles per year,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young side #russian publishers #publishers produce #born shortly #soviet union #global ranking


Content Aggregator Zite Comes Under Fire From Publishers

Zite, the app that gathers content according to a user’s interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #getty images #dow jones


Sphere to publish Judy Finnigan

Publication Date: Fri, 01/04/2011 - 08:35 Judy Finnigan, one half of publishing phenomenon Richard and Judy, is to publish her long-rumoured first novel with Sphere. Catherine Burke, Sphere editorial director, signed world rights to two titles from Luigi Bonomi. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catherine burke #luigi bonomi


Publishers "buoyant" at Bologna fair

Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital rates #philip jones #week announced