Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at 'Digiday'

[ Digiday | 2024-11-07 05:01:00 UTC ]
News tagged with: #media briefing #closed doors #ad businesses #publishing summit

Other Publishing stories related to: 'Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices'

Google Launches French Media Fund

Google will launch an $81 million (&euro;60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation fund #content online

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

Defining the Strategic Path for B-to-B Media

For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information services #brand partners #including events

Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation&rsquo;s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston globe

Danish Publisher Network to Use Real Time Bidding

Denmark&rsquo;s leading publishers are combining with Rubicon Project to launch The Danish Publisher Network, in order to offer their online inventory and data to advertisers via real-time trading. Publishers including Politiken, Jyllands-Posten, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading publishers #rubicon project

Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority shareholder #leonard riggio #book chain

Three indie bookstores file lawsuit against Amazon and Big Six publishers

The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ebooks

Arts and Crafts Hot, Though Publisher Attendance Dipped

A noticeable trend at the 2013 New York International Toy Fair, held at the Javits Center February 10–13, was the continued growth of the arts and crafts category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continued growth

BA speaks out on DRM

The Booksellers Association has spoken out on the issue of ebooks, DRM and a healthy marketplace... Continue reading at The Bookseller

[ The Bookseller | 2013-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Publishers Say Paywalls, Price Hikes are Working for Newspapers

Four top publishers Tuesday reaffirmed their commitment to print and discussed revenue ideas for bolstering their products. The discussion was part of an executive roundtable at the Key Executives Mega Conference in New Orleans. The publishers of ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-20 00:00:00 UTC ]
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Building a Sci-Fi and Fantasy Publishing House from Scratch

Science fiction and fantasy publisher Angry Robot, part of the Osprey Group, is the creation of one man and many minds working in tandem across the UK and the Atlantic. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #osprey group

Will Pay-as-You-Read Allow Publishers to Charge More for Ebooks?

By minimizing the risk of buying a bad book, pay-as-you-read business models could translate into higher prices and higher quality content, but will it drive more sales? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher prices

Publishers capitalise on Intermittent Fasting fad

Mimi Spencer and Dr Michael Mosley's The Fast Diet (Short Books) proved once again the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers capitalise #mimi spencer

Faber to publish 'shocking' teacher tale

Faber is preparing to publish a novel it has dubbed a "hand grenade tossed into the heart of... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Attracting Publishing Programming Talent on the Cheap

Jennifer 8 Lee needed programming help to launch her publishing startup Plympton, but she didn’t have the cash. So what did she do? She got creative. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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WAN-IFRA Launches World News Publishing Focus

A new bi-monthly magazine, World News Publishing Focus, has just been launched by the World Association of Newspapers and News Publishers (WAN-IFRA) to provide members and other readers with a professional international publication focused on the ind ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association

Time Warner Considering Spinning Off Part Of Its Publishing Arm: Report

According to Fortune, the media giant is meeting with a reps from Meredith--but nothing's been confirmed. Could Time Warner be following in the steps of News Corp. and considering spinning off its publishing division? According to a report by Fortune (a Time Inc. publication), the media... Continue reading at Fast Company

[ Fast Company | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing division #media company #potential buyer #real simple #sports illustrated

4 Ways to Fix the Publisher-Startup-VC Relationship

A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book industry