Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the publishing industry in general has been monumental, but when it comes to children’s books, there's a whole extra layer of complexity.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-05-20 21:41:29 UTC ]

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Apple says ebook price fixing charges 'simply not true,' Macmillan also responds

Not that we were expecting Apple and Macmillan to simply fess up and say, "you're right, totally tried to circumvent the free market," but both companies have come out swinging pretty hard against the allegations of price fixing. Apple has rejected the charges, calling them "simply not true." A... Continue reading at Engadget

[ Engadget | 2012-04-13 00:00:00 UTC ]
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Apple Fires Back at the Feds, Amazon

Apple responds to antitrust charges: "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry." Continue reading at AllThingsD

[ AllThingsD | 2012-04-13 00:00:00 UTC ]
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Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
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Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek

[ AdWeek | 2012-02-10 00:00:00 UTC ]
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Barnes & Noble, Taking On Amazon in the Fight of Its Life

As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times

[ The New York Times | 2012-01-29 00:00:00 UTC ]
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One in four Americans own an ebook reader or tablet

That's a dramatic change from just a few months ago and, perhaps not coincidentally, before new Nooks and Kindles lowered price of entry for both categories. Between December and January, the number of Americans owning one of the devices rose to 29 percent from 18 percent. During the same time... Continue reading at Betanews

[ Betanews | 2012-01-24 00:00:00 UTC ]
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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
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Buzz Bringing Sales to Coffee House

The editorial directorship at Coffee House Press may have changed hands only six months ago, passing from its founding publisher, Allan Kornblum, to longtime editor Chris Fischbach in July, but the 27-year-old Minneapolis literary nonprofit press certainly hasn’t lost any momentum during the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-13 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
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Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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The Amazon Workaround

Fear that Amazon will come to dominate the bookselling market is nothing new in the publishing industry. But last week, as booksellers continued to decry the company’s price check app (which could be used to access prices on booksellers’ sideline items, like toys and DVDs) and as information... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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FBF: UK worst country for protecting chains

Written By: Graeme Neill Publication Date: Thu, 13/10/2011 - 09:02 The UK is the worst country for protecting its high street chains, which are essential for the long-term health of the book trade, the chief executive of Hachette Livre has claimed. Arnaud Nourry was speaking yesterday (12th... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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13 Under 30

While it’s natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
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The History of Books Chronicled in ‘Books’

Although book historian Martyn Lyons has already published a half-dozen titles about books and reading, he still uncovered surprises about the subject while researching his forthcoming Books: A Living History, an illustrated overview of books in every form as well as the growth of the publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Selling After Borders

It's no secret that Borders was hemorrhaging money long before it sought chapter bankruptcy protection five months ago. Because of the company's shaky finances, most publishers began transitioning sales to other outlets long before the bankruptcy filing. Even so, the crippled chain moved a lot... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-07-22 00:00:00 UTC ]
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Indigo fires Canadian publishers' anger over changing terms

Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Media Decoder: Memoir of WikiLeaks Founder Is Tabled

A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times

[ The New York Times | 2011-07-07 00:00:00 UTC ]
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AUDIO: The 'worrying' battle for books

Arts editor Will Gompertz's second report into the impact of technology on the publishing industry Continue reading at BBC News

[ BBC News | 2011-06-29 00:00:00 UTC ]
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