Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Other news stories related to: "Marketing in the metaverse—what science fiction can teach brands about Web3"


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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Foundation: an introduction to five major themes in the work of science fiction writer Isaac Asimov

One of the greatest science fiction writers, Asimov’s work has had a lasting effect thanks to his prescient takes on technology, climate collapse and humanity’s future. Continue reading at The Conversation

[ The Conversation | 2021-09-24 15:01:23 UTC ]
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Beasts and Baseball: New Science Fiction and Fantasy

“The Body Scout,” “Light From Uncommon Stars” and “No Gods, No Monsters” tell stories of genetic dystopias, musical gifts and mythic creatures. Continue reading at The New York Times

[ The New York Times | 2021-09-21 09:00:09 UTC ]
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Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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A Human Cloning Error and Existential Questions Fuel This Science Fiction Romp

In Matthew FitzSimmons’s speculative murder mystery “Constance,” the title character’s consciousness is mistakenly downloaded into a clone. Continue reading at The New York Times

[ The New York Times | 2021-08-24 19:55:19 UTC ]
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Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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10 Life Lessons from Science Fiction and Fantasy

Hugo Gernsback once said SFF writers impart knowledge without out making us aware we're being taught. So what do they actually teach us? Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:37:00 UTC ]
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Legends Remade: New Science Fiction and Fantasy

“The World Gives Way,” “The Chosen and the Beautiful” and “Sword Stone Table” borrow from familiar stories but offer surprising readings. Continue reading at The New York Times

[ The New York Times | 2021-07-30 16:00:03 UTC ]
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New Kiswahili science fiction award charts a path for African languages

There is something beautiful about African languages carrying science, fictionalised of course, into imagined futures. Continue reading at The Conversation

[ The Conversation | 2021-07-07 15:04:17 UTC ]
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YMU’s Harris on crossing the aisle to agenting and building non-fiction brands

Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour.   Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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New Science Fiction and Fantasy Novels to Read This Summer

Six novels feature characters who hunger for connection so strongly that they transform their environments. Continue reading at The New York Times

[ The New York Times | 2021-05-27 13:55:11 UTC ]
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A Guide To The Fantasy And Science Fiction Awards Scene

Take a deep dive into fantasy and science fiction awards with Jenn, as she looks at the many out there and why you should care. Continue reading at Book Riot

[ Book Riot | 2021-05-27 10:39:00 UTC ]
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Downloading our thoughts to the mainframe may be the stuff of science fiction — but humans have been imagining it for centuries

Leaving our earthly bodies and living forever as a machine isn't just a thing of modern science fiction. These transhumanist ideas date back to the 18th century. Continue reading at The Conversation

[ The Conversation | 2021-05-17 05:22:55 UTC ]
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A science fiction anthology imagines our post-pandemic future

The latest installment in MIT’s Twelve Tomorrows series toggles between utopian and dystopian. Continue reading at The Washington Post

[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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11 Great Middle Grade Science Fiction Comics Set in Space

Middle grade books in SPAAAAACE! Check out some middle grade science fiction comics set in space, including On a Sunbeam by Tillie Walden. Continue reading at Book Riot

[ Book Riot | 2021-04-13 10:36:00 UTC ]
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Voyages of Hope and Anguish: New Science Fiction and Fantasy

“The Memory Theater,” “On Fragile Waves” and “Victories Greater Than Death” take readers tumbling through realms and ever stranger stories. Continue reading at The New York Times

[ The New York Times | 2021-04-13 09:00:08 UTC ]
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Let’s talk about the best — and newest — science fiction and fantasy story collections

Writings by Brenda Peynado, Elizabeth Hand, Izumi Suzuki, Bruce Sterling and more. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 13:00:00 UTC ]
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Muriel Jaeger, a trailblazing science fiction author, deserves a new look

Jaeger’s 1920s novels, ‘The Question Mark’ and ‘The Man With Six Senses,’ are H.G. Wellsian works of love and science. Continue reading at The Washington Post

[ The Washington Post | 2021-03-24 16:24:26 UTC ]
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Let’s talk about wonderful Indian science-fiction and fantasy novels

Here’s hoping more books like “The Calcutta Chromosome” and “Machinehood” will reach a wider audience. Continue reading at The Washington Post

[ The Washington Post | 2021-03-22 15:33:17 UTC ]
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Let’s talk about ‘Starship Troopers’ and other science fiction and fantasy novels that wowed us on screen

Many of our favorite books are better as films. Other times, it’s better to stick with the book. Continue reading at The Washington Post

[ The Washington Post | 2021-02-23 17:17:00 UTC ]
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