Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
News tagged with: #post marketing #don winslow #tandem collective #harpercollins

Other Publishing stories related to: 'Marketing: A Social Media ‘Read-Along’ With HarperCollins'

This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it... Continue reading at AdWeek

[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines

Travelers Can Now Pay For Flights Via Social Media

KLM Royal Dutch Airlines said the decision to add payment via social media came from customer requests.Passengers can now pay for their flights via social media on KLM Royal Dutch Airlines. The company announced Tuesday that passengers will be able to use Facebook and Twitter to book flights,... Continue reading at Fast Company

[ Fast Company | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book flights #customer requests

Roth Tops in Social Media

Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronica roth

PP for Italy’s Giornale della Libreria: Does Social Media Sell?

Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest column #buy books

Bestsellers, Social Media and Humor as a Path to God

As Chaplain of The Colbert Report and a bestselling author, Rev. James Martin S.J. is one few religious figures to star on the mass media. Here, the bestselling author discusses his career and beliefs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colbert report #bestselling author #james martin #mass media

FutureBook: mobile gains prominence for social reading

Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading #mobile devices

The More Social Media and Cable Change the News, the More Things Stay the Same

The media-industrial complex loves nothing so much as an anniversary -- especially a grim anniversary. Considering that the assassination of President John F. Kennedy is an event that not only radically transformed our nation but the media itself, it's no surprise that the 50th anniversary of... Continue reading at Advertising Age

[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exact replica #anniversary year #recent trip

These (Fake) Self–Help Books Diagnose Nearly Every Way People Are Terrible On Social Media

American Psycho author Bret Easton Ellis is what's known in online circles as a world–class troll. For the uninitiated, a troll is someone who expresses a controversial and often contrarian opinion in order to get a rise out of people and draw attention to himself. If someone is widely... Continue reading at Fast Company

[ Fast Company | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public library

‘Dr. Sleep’ Wakes Up Social Media

Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king

Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
More news stories like this |

Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses

Livefyre Acquires Storify to Expand Its Social-Media Curation Platform

Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify &mdash; a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |

Can Foreign Authors Use China’s Social Media to Acquire Readers?

China's Douban is experimenting with crowdsourced translations of English literature, including SF and short stories by David Mitchell. Can it help authors enter the market? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign authors #english literature #short stories #david mitchell

‘Cuckoo’s Calling’ Lights Up Social Media

A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut writer

Reuters Social Media Editor Joins Circa

Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
More news stories like this |

An App That Turns Digital Reading Into A Social Activity

Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company

[ Fast Company | 2013-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social activity #social sharing

‘Inferno’ Heats Up Social Media

Dan Brown’s Inferno, set to be released May 14 by Doubleday, was the most buzzed-about book on social media in April, according to CoverCake, a company that tracks trending topics on major social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns