Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers questioned the participants, who tuned in remotely via Google Hangout, before matching them up. Next week, it plans to live-stream one of their dates -- to be selected by online voters -- and incorporate social media commentary."The Love Match" comes as Hearst seeks to bolster its digital business. Last December, Marie Claire sibling Cosmopolitan live-streamed an editorial meeting, where a shirtless model joined edit staffers in pitching stories and interacting with people on Twitter. It now streams weekly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 26/05/2011 - 08:47 Random House Digital director Fionnuala Duggan is to leave the publisher for digital learning company CourseSmart, where she has been appointed managing director for international. The California-based company, which provides... Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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German publisher said it was confident for annual sales after reporting strong revenue growth thanks to its expansion abroad and into its digital business. Continue reading at Editor & Publisher
[ Editor & Publisher | 2011-05-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:23 Hodder & Stoughton has acquired world rights to the first title from BBC Comedy web hit Misery Bear. H&S publisher Lisa Highton bought Misery Bear's Guide to Love & Heartbreak from Roughcut TV. The title will... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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