Malley in comms role at Booktrust

Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury Children's.  In her new role, she will be in charge of developing Booktrust's communications, public affairs and marketing strategy as it prepares for a brand re-launch and new digital communications strategy.  Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
News tagged with: #marketing strategy #chartered institute #bloomsbury children #public affairs

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Why It's Time to Quantify the Library's Role in the Reading Marketplace

Guy LeCharles Gonzalez argues that everyone would benefit from a collaborative, good-faith, and transparent effort to effectively measure the impact of libraries on book discovery, author brand development, and consumer sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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David Carey Returns to Hearst in New Full-Time Role | People on the Move

[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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New role for Otter at Bonnier Books UK

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[ The Bookseller | 2019-12-05 07:02:56 UTC ]
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Emily Gravett's squirrel tale scoops the inaugural BookTrust Storytime Prize

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[ The Bookseller | 2019-11-21 04:31:22 UTC ]
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'It's never too early to share a book', says Paul Howard-Jones at Annual BookTrust lecture

Educational neuroscientist and Channel 4’s "The Secret Lives of Five Year Olds" expert Paul Howard-Jones has urged parents to read to their children to boost youngsters’ maths skills, in the Annual BookTrust Lecture. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 12:52:17 UTC ]
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Ward, Desser Have New Roles at Random House

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[ Publishers Weekly | 2019-11-18 05:00:00 UTC ]
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Parks kicks off Middlesbrough literacy role

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[ The Bookseller | 2019-10-24 01:12:24 UTC ]
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[ The Bookseller | 2019-10-15 23:52:34 UTC ]
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[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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[ The Bookseller | 2019-09-23 04:06:44 UTC ]
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BookTrust to deliver 700,000 free books to schools as Time to Read campaign kicks off

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[ The Bookseller | 2019-09-16 12:05:14 UTC ]
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What Role Does Philanthropy Play in Reporting News?

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[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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[ The Guardian | 2019-08-21 04:31:05 UTC ]
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[ The Bookseller | 2019-08-15 07:38:47 UTC ]
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[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
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[ The Bookseller | 2019-06-17 09:59:09 UTC ]
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[ The Bookseller | 2019-05-23 05:36:42 UTC ]
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[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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[ Folio Magazine | 2019-05-09 00:00:00 UTC ]
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