Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
News tagged with: #publishers large

Other Publishing stories related to: 'Making Content Marketing Work For You'


Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
More news stories like this | News stories tagged with: #stage adaptation #pip williams #best-selling book


Simon & Schuster Sets New Return-to-Work Policy

S&S CEO Jonathan Karp outlined a new return-to-work policy that adopts a departmental approach, with managers determining how often their employees need to be in the office. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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Elon Musk Can't Make Book Sales Better Either

Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #elon musk


TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | News stories tagged with: #scholastic


Making Formulas Fresh Again: A Reading List of Fantasy Tropes Reimagined

Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
More news stories like this | News stories tagged with: #don quixote


How the Chronicle Books Fellowship Program Works

For 20 years, the San Francisco–based publisher has mentored designers and editors through a paid fellowship program outside the internship model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #based publisher


'Community Makes Us Stronger' at Indie Comics Small Press Expo

This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small press


These tools from Arthur Brooks and Oprah Winfrey will help you get happier at work

Try the emotional self-management tools from their new book, ‘Build the Life You Want,’ to create a culture of shared growth and happiness. The best advice I’ve received about being myself came from happiness expert Arthur Brooks. While he explained the PANAS test—which measures your Positive... Continue reading at Fast Company

[ Fast Company | 2023-09-12 05:30:00 UTC ]
More news stories like this | News stories tagged with: #oprah winfrey #ve received #book written


PRH Updates Hybrid Work Policy, Plans to Shrink Headquarters

Penguin Random House will "encourage employees to go to the office more frequently" without mandating company-wide in-person attendance. The publisher will also "change" its current office space and "reduce our footprint at 1745 Broadway" beginning this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
More news stories like this | News stories tagged with: #circana bookscan #print book


Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with: #company announced #beginning today #self-publish #kindle


‘Provocative’ new book to showcase four decades of Hilary Mantel’s work

The wide-ranging collection A Memoir of My Former Self: A Life in Writing features subjects from her health struggles to Robocop and has been announced a year after the author’s deathA collection of journalistic writing by Hilary Mantel is to be published next month, just over a year after the... Continue reading at The Guardian

[ The Guardian | 2023-09-07 05:00:18 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #broad range #young woman #saudi arabia #tudor england #memoir


Claire Keegan: ‘I can’t explain my work. I just write stories’

The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian

[ The Guardian | 2023-09-02 17:00:10 UTC ]
More news stories like this | News stories tagged with: #decade ago #creative writing #things happen #devastating effect #stay quiet #irish author


US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel


Tell Us Your Fears and We’ll Recommend a Book To Make Them Worse

Take a fun quiz about things that scare you and receive a great book recommendation to scare you even more! Continue reading at Book Riot

[ Book Riot | 2023-08-31 10:37:00 UTC ]
More news stories like this | News stories tagged with: #ll recommend #great book


Libby is making it easier to access magazines for free with a supported library card

A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget

[ Engadget | 2023-08-28 17:00:30 UTC ]
More news stories like this | News stories tagged with: #library card #rolling stone #bon appetit #streamlined access #start reading #single tap #local library #public libraries #ebooks


Making Diablo II Was Pure Hell

David L. Craddock's recent book about the game reveals the massive amount of effort it took to develop the game. Continue reading at Wired

[ Wired | 2023-08-26 14:23:52 UTC ]
More news stories like this | News stories tagged with: #game reveals #pure hell #massive amount


Making ‘Necessary Trouble’: A historian rises above her roots

Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
More news stories like this | News stories tagged with: #memoir


New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real world