'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side townhouse on the market for $7.9 million, according to a listing that appeared Tuesday.It’s not the first time the couple has tried to attract a buyer for 124 E. 62nd St., a five-floor, five-bedroom prewar property between Park and Lexington avenues. Indeed, between 2017 and 2018, Della Femina and Licht also marketed the property, asking about $10 million in that go-around, according to StreetEasy.Although No. 124 is now selling for about 20% less, a likely nod to a much softer market, the townhouse—which has two living rooms, each with a fireplace; a library adjacent to a balcony; and a fountain-centered garden—could still offer some upside. The couple paid $2.3 million for the shutter-lined, 19-foot-wide site in 1995, records show.A Brooklyn native who joined his first ad agency in 1952 at the age of 16, Della Femina and his various firms have crafted memorable spots for a long list of brands prominent in the late 20th century, including Beck’s, PanAm, Isuzu, Blue Nun and Dow Chemical.But his perhaps most famous earworm, which came by way of his agency Della Femina Travisano & Partners, was a jingle to promote the Meow Mix brand that featured a cat purring a melody of repeating... Continue reading at 'Crains New York'

[ Crains New York | 2024-06-12 17:29:24 UTC ]
News tagged with: #decades beginning #included stints #local fox #cbs affiliates #anchor desk #good morning #small segment #taking longer #find buyers #23% versus #data prepared #median price #single-family homes #dana kirshenbaum #international realty #memoir

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Booker Prize-winning author Hilary Mantel dead at 70

Hilary Mantel, the best-selling British author known for her award-winning Wolf Hall historical trilogy, died on Thursday at the age of 70, her publisher said on Twitter on Friday. Continue reading at CBC

[ CBC | 2022-09-23 11:29:52 UTC ]
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Why did Putin go to war, and can Ukraine win? A leading Russia historian chimes in

Orlando Figes, whose most recent book is "The Story of Russia," on the country's love of strongmen, the fate of dissenters and how the war will end. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-21 13:30:12 UTC ]
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Penguin Publishing Group Launches New Imprint, Thesis

The Penguin Publishing Group will launch a new imprint, Thesis, a sister imprint to the Portfolio and Sentinel imprints publishing “urgent idea-driven nonfiction.” Bria Sandford and Niki Papadopoulos will oversee the imprint's editorial operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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Karen Kingsbury Launches a Production Studio

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[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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In ‘The Godmother,’ mafia women are just as fearsome as the men

Barbie Latza Nadeau's book spotlights Assunta “Pupetta” Maresca, who was 18 and pregnant when she shot and killed the man who had ordered her husband’s murder. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 12:00:00 UTC ]
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Hitting the Books: Newfangled oceanographers helped win WWII using marine science

Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget

[ Engadget | 2022-09-04 15:00:53 UTC ]
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Wattpad gave authors a boost. TikTok launches them to new heights.

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[ The Washington Post | 2022-09-03 13:00:59 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

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[ Wired | 2022-09-02 11:00:00 UTC ]
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Frankfurter Buchmesse Wins Hoffmann und Campe’s 2022 Julius Campe Award

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[ Publishing Perspectives | 2022-08-31 20:09:54 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

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[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Schiffer Launches Craft-Focused Imprint

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[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Mad Cave Acquires Papercutz, the Kids’ Graphic Novel House

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[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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DOJ v. PRH: Judge Tosses PRH Exec Testimony

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[ Publishers Weekly | 2022-08-16 04:00:00 UTC ]
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David McCullough, Pulitzer-winning historian, dies aged 89

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[ The Guardian | 2022-08-08 19:41:16 UTC ]
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U.K.'s Gardners Launches U.S. Wholesale Company

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[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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Trinity University Press Launches Two New Imprints

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[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Louisiana School Librarian of the Year Seeking Legal Action After Slander Campaign

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[ Book Riot | 2022-08-02 15:08:14 UTC ]
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Who Do Powerful Men Become When They Sit Down at Home?

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[ Electric Literature | 2022-08-02 11:00:00 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

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Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

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[ AdWeek | 2022-07-25 13:00:00 UTC ]
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