Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been putting her own stamp on a magazine founded nearly a decade ago. Chen's office in the Conde Nast building overlooks Times Square, and every day, as she walks to work and sits in her office, she is reminded of her readers. I want to make a fashion magazine that is approachable, that you feel like you can talk to.At 33, Chen is the youngest editor of a major fashion magazine. She is also the first major fashion magazine editor to hail from the ranks of the millennial generation, a cohort with a reputation for inclusiveness, a desire for transparency, and an enthusiasm for technology. These forces guide Chen's vision for the future of Lucky. The fashion world and its all–important magazines have traditionally embraced a closed, top–down system, where editors and elites make decisions about what is fashionable, what people should wear, and when they should wear it. As a member of a new generation, which has experienced fashion in the age of blogs, social media, and peer review, Chen feels it's time to break down fashion's barriers. "My long–term goal is to rethink the model of a fashion magazine. I think when most people think of a fashion magazine they think of something that's very... Continue reading at 'Fast Company'

[ Fast Company | 2013-09-12 00:00:00 UTC ]
News tagged with: #fashion magazine #decade ago #peer review

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