Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and philanthropy, working with big-name corporations from Coca-Cola Co. to General Motors Corp., while also donating his time and money to hospitals, museums, charitable organizations and artistic endeavors. Born in Michigan in 1935, Geier attended Colgate University for economics before earning an MBA from Columbia Business School in 1958. He briefly served in the National Guard before securing a job at McCann-Erickson, where he worked his way up through the ranks to become vice chairman of Interpublic, the ad agency’s parent company, in 1975. In 1980, Geier was named chairman and CEO of Interpublic—a position which he held for 20 years. When Geier first accepted the job, Interpublic had 8,000 employees and brought in about $500 million in annual profit; by the time of his departure, the company had grown to more than 50,000 employees across 650 global offices and was registering $5.6 billion in yearly revenue. “His knowledge was immense, but equally important was his joy,” says Harris Diamond, the current chairman and CEO of McCann World Group, who recalls meeting Geier after his departure from Interpublic to seek his valuable advice. “He was a true advertising guy.” During his... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age
[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age
[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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Fans of Cold War novelists John le Carré and Tom Clancy should warm up to "Jack Strong," a gripping political thriller based on the exploits of Ryszard Kuklinski, a high-ranking Polish army officer who shared top-secret Soviet documents with the CIA between 1972 and 1981. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-25 00:00:00 UTC ]
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DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Jessie Hartland knew many people interested in Steve Jobs wouldn't read Walter Isaacson’s 630-page biography, so she depicted Job's life in a graphic novel. The post Translating Steve Jobs’ Life into a Graphic Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-22 00:00:00 UTC ]
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The editor-at-large of U.K. publisher Scribe talked to us about why he thinks quality nonfiction submissions are drying up in his country, and the forthcoming Spanish book he's publishing that may change English-language readers' idea of "what Spanish nonfiction can do." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-21 00:00:00 UTC ]
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Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Mitzi Angel, former publisher of Faber Inc. titles in the U.S., is to return to London in the autumn to take up the new role of Faber adult publisher, joining the board and reporting to CEO Stephen Page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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Ebury Press has bought Ctrl, Alt; Delete, a memoir about growing up online, by journalist and blogger Emma Gannon [pictured]. Commissioning editor Sara Cywinski has bought UK and Commonwealth rights to the book, in which Gannon talks about subjects from editing photos for MySpace to... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Jimmy Carter let me down. Not with his book "A Full Life: Reflections at 90" - a warm and detailed memoir of his youth followed by a clear-eyed assessment of the issues he tackled as president and afterward - but with his response to the question "Does the arc of history bend toward justice?" Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-17 00:00:00 UTC ]
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Century is to publish a book celebrating the life of Deirdre Barlow, a character on ITV’s “Coronation Street”. Deirdre: A Life on Coronation Street is described as a “tribute to one of Corrie fans' all-time favourite characters”. Anne Kirkbride, who died in January this year, played the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-09 00:00:00 UTC ]
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Scribd found romance readers gorging on books through the ebook subscription service are costly and now the company is cutting back on the genre. The post Scribd, Citing Profitability, Cuts Back on Love and Sex appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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The co-ordinator of Independent Bookshop Week has said this year's IBW is what the Booksellers Association has "always envisioned", with the event taking on a "creative life of its own." Meanwhile booksellers said their events had been "well attended" this year and that IBW 2015 was "the biggest... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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Steinem talked about her how her nomadic childhood and read from her upcoming memoir Diary of a Nomad: My Life on the Road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-29 00:00:00 UTC ]
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Bloomsbury Children’s Books has revealed plans for a second Harry Potter Book Night in 2016. The event, which will take place on the 4th February, will again include events and activities based on the seven Harry Potter books penned by J K Rowling. More than 10,000 schools, libraries,... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Open Access monographs and textbooks will be in the spotlight at University College London’s newly relaunched UCL Press, now established as the UK’s first fully OA university press. UCL has made a three-year funding commitment to support the publishing unit, which enables UCL Press to offer OA... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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A boy leaves Earth to rescue a cat in a short novel from ‘the Shakespeare of science fiction’ which has been unavailable in the UK for more than 20 yearsA boy and his family leave Earth on a “gentle” quest to save his cat, Horace – not the kind of manuscript you might expect from the... Continue reading at The Guardian
[ The Guardian | 2015-06-11 00:00:00 UTC ]
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Authors have been thanking Malorie Blackman on her last day as children’s laureate. Blackman’s two year stint in the position ended yesterday (8th June), with the new laureate being announced at noon today (9th June). Continue reading at The Bookseller
[ The Bookseller | 2015-06-10 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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