A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged 8.14 million viewers and a 5.0 household rating, establishing it as the least-watched, lowest-rated All-Star Game on record. Fox’s demo deliveries also took a hit; the 1.9 rating translates to an average draw of just 2.45 million adults 18-49, down from last year’s already depressed 2.76 million. The Nielsen data does not include the number of viewers who streamed the game via Fox’s various digital platforms. While the novelty of placing live microphones in several players’ helmets went a long way toward lending an element of fun to the exhibition—wearing a wire during his at-bat against Astros ace Justin Verlander, Atlanta’s Freddie Freeman divertingly jawed his way through his first appearance at the plate—the All-Star Game wasn’t able to work its way out of a decade-long ratings slump. The scrimmage hasn’t topped the 10 million-viewer mark since 2015, and you’d have to go back all the way to the summer of 2001 to find an All-Star Game that averaged north of 15 million viewers. While baseball’s summer showcase always has been the most popular All-Star Game in sports, it appears that the MLB has finally dropped back with the rest of the pack. Although Fox’s coverage of Tuesday... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-11 18:50:40 UTC ]
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A rare week gives us three celeb memoirs by boldface names: Sissy Spacek, Gregg Allman, and Dan Rather are telling all. Turns out, fame is great and all, but what stars really want is a book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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UBM plc reports a 25.8 percent increase in operating profit for the first quarter 2012 and an 11.1 percent increase in total revenue, according to unaudited results released today. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-25 00:00:00 UTC ]
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Writer Tod Goldberg couldn't quite grasp the essence of Los Angeles as a young first-time visitor, but that had as much to do with the city as with him.I can still remember the first time I saw Los Angeles. It was December 1980, I was 9 years old, and the view came from the back seat of my older... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-22 00:00:00 UTC ]
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A multi-book deal for celebrity chef Lorraine Pascale, a memoir from “Strictly Come Dancing... Continue reading at The Bookseller
[ The Bookseller | 2012-04-16 00:00:00 UTC ]
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The book market could receive an Olympic boost of around £16m if bookshops decide to take... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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These delightful biographies of 294 authors begin with John Bunyan in the 17th century and ends with Rana Dasgupta, born in 1971.My assignment: Read almost 300 literary biographies in more than 800 pages, all of English-language authors, beginning in the 17th century and ending in the present... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-01 00:00:00 UTC ]
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Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week
[ Media Week | 2012-03-30 00:00:00 UTC ]
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The Booksellers Association has criticised the government for failing to tackle business rates... Continue reading at The Bookseller
[ The Bookseller | 2012-03-30 00:00:00 UTC ]
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The newest 'Star Wars' novel, 'Fate of the Jedi: Apocalypse,' holds the No. 8 slot on the New York Times bestseller list. Success has become the norm for the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-27 00:00:00 UTC ]
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The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
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Pottermore, the Harry Potter online experience launched by J K Rowling last year, will go live in... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Margaret Fuller, problem child of American transcendentalism, gets fresh treatment from Pulitzer Prize-winner John Matteson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-02-24 00:00:00 UTC ]
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Quadrille has acquired a title by TV chef and owner of London restaurant The Star of India Reza... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Mass-market publisher Igloo Books anticipates growing its turnover by £4.4m for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Crime writer Peter James, Chinese author and screenwriter Bi Feiyu and children’s writer... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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The Public Lending Right (PLR) payment made to authors by government each time their books are... Continue reading at The Bookseller
[ The Bookseller | 2012-01-18 00:00:00 UTC ]
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Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller
[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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Printed book sales soared by 10% (£6.9m) week-on-week during the week before Christmas Day... Continue reading at The Bookseller
[ The Bookseller | 2011-12-30 00:00:00 UTC ]
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The website offering resources for National Libraries Day, the national day to celebrate... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Ealier this month, Ziff Davis Enterprise [ZDE] completed a significant step in its OmniDigital strategy, rolled out earlier this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-22 00:00:00 UTC ]
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