Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms, LinkedIn—whose active user base continues to steadily expand—has not been the perpetrator of many ill-fated media pivots, nor has it drawn intense scrutiny from regulatory authorities. "It’s kind of our secret weapon, if I’m being honest," says Forbes's director of social media, Shauna Gleason. And with good reason—to date, Forbes's LinkedIn account has amassed over 13 million followers, an audience that far surpasses that of any other news outlet and even edges out the follower counts of LinkedIn giants Amazon, Apple and Microsoft. To better understand Forbes' success on the platform, as well as determine whether other publishers should be diverting more of their efforts there, we turned to Gleason for some advice. Here's what we learned: Trust what your audience tells you Even though Forbes has a massive audience on the platform (bigger than its Facebook and Instagram audiences combined), Gleason says she resists the temptation to use LinkedIn as a distribution channel for content across all of Forbes's verticals, instead focusing solely on the topics that followers have indicated they want—content focused on leadership, careers or entrepreneurship. "First and foremost, my strategy... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 08:50 Michael Neil, Waterstone's former commercial director, has joined HMV as its new commercial director. He has been appointed to the retailer with immediate effect and replaces Gary Warren, who recently left to pursue new... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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A book deal that Julian Assange, the founder of WikiLeaks, signed only six months ago has fallen through, according the Guardian. Continue reading at The New York Times
[ The New York Times | 2011-07-07 00:00:00 UTC ]
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Haymarket Business Media (HBM), the UK's digital publisher of the year*, has named Jane Macken as its managing director. Continue reading at Media Week
[ Media Week | 2011-07-05 00:00:00 UTC ]
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Publication Date: Tue, 05/07/2011 - 08:30 Free Word has appointed Rose Fenton as director of the organisation, with her first day to be 12th September. The Free Word Centre in London is a house of literature, literacy and free expression, hosting debates, readings and conferences. Ten... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 05/07/2011 - 09:59 Nicola Morgan is to be the libraries director at the Arts Council. Morgan is currently programme manager, sector improvement at the Museums, Libraries and Archives council, which winds up this autumn. She will take up her new... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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The former newspaper baron, serving out a sentence for fraud and obstruction, will publish "A Matter of Principle" in the fall. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Robert Newman is now creative director with Readers Digest; he served as a consulting creative director with RD since December. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Flipboard, the social magazine iPad app, has incorporated content from another social network, LinkedIn -- adding the professional network's industry news to previous integrations with Twitter, Facebook, Instagram and Flickr. A new version of Flipboard to be released this morning also includes... Continue reading at AllThingsD
[ AllThingsD | 2011-06-30 00:00:00 UTC ]
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Moffly Media, a regional publisher serving Fairfield County, CT, is launching a new publication called Fairfield Living in November 2011. Set to be a paid publication, the circulation at time of launch is expected to be 6,500. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times
[ The New York Times | 2011-06-29 00:00:00 UTC ]
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The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times
[ The New York Times | 2011-06-27 00:00:00 UTC ]
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After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Northstar Travel Media has acquired PhoCus Wright, Inc. a b-to-b information company serving the travel and meetings industries. PhoCus Wright offers the annual PhoCus Wright Conference, which serves global travel industry leaders. PhoCus Wright founder Philip Wolff will become chairman of the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 09:50 Arrow's release today of Tony Blair's political memoir A Journey with a new introduction has sparked widespread media coverage. Extracts from the new introduction are posted on the book's website, tonyblairjourney.co.uk,... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 08/06/2011 - 09:29 An early engagement with books in the home is a core function of a child's future success, the former director of Ofsted has said. Speaking at a parliamentary reception for the children's literacy charity Volunteer Reading... Continue reading at The Bookseller
[ The Bookseller | 2011-06-08 00:00:00 UTC ]
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Brightcove, an online video platform, and 5min Media, a Web video syndication platform and division of the newly-formed AOL Advertising.com Group, have expanded their partnership. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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Spending on e-media infrastructure increased for both large and small b-to-b publishers in 2010 and will again in 2011, according to respondents to the 2011 FOLIO B-to-B CEO Survey. Larger publishers expect operating expenses to jump 6 percent in e-media, while smaller publishers expect a 5... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-25 00:00:00 UTC ]
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