Kobo launches trackable app discovery campaign

A new app discovery campaign has been launched for Kobo by mobile marketing agency Yodelmobile.... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-07-10 00:00:00 UTC ]

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Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan macmillan


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Comma launches free lit app Gimbal

Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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'Luxury e-reader' launched by Kobo

Kobo unveiled a new luxury e-reader designed to target "the world's most passionate... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes


Caffeine Nights launches free sampling app

Independent publisher Caffeine Nights is making two chapters of every one of its books free to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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Bookish.com Launches, Applies Big Data to Book Discovery

By incorporating trillions of calculations, Bookish.com, the new online bookstore financed by Hachette, Penguin and S&S, promises to apply Big Data to book discovery. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book discovery


'Boycott Amazon' campaign launched

The Ethical Consumer magazine and campaign group has launched a campaign to persuade customers to... Continue reading at The Bookseller

[ The Bookseller | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign group #boycott amazon


What’s Behind Kobo, Google and Amazon’s Simultaneous Brazil Launch?

In the rush to market in Brazil, three international ebook sellers staked their claim on the same day. Why? The reasons are clear, but perhaps a bit ephemeral. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-07 00:00:00 UTC ]
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John Lennon Letters app launched

Weidenfeld & Nicolson and Haymarket Network are launching an app of The John Lennon Letters... Continue reading at The Bookseller

[ The Bookseller | 2012-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weidenfeld nicolson


Kobo to launch in South Africa

Kobo is to launch in South Africa in partnership with Pick n Pay hyperstores and supermarkets.... Continue reading at The Bookseller

[ The Bookseller | 2012-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa


David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #pan macmillan


Collins launches 'revolutionary' Atlas app

Collins has launched a new Atlas app for iPhones and iPads, allowing users to explore the world... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allowing users


Angry Birds launches book app

Rovio, the creator of the hugely popular mobile game Angry Birds, will partner with Cern to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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Kobo app for iOS goes international with support for Dutch, French, German, Italian and Spanish

Kobo's Android app recently enjoyed a brief stint of global superiority, but that playing field has been leveled with the company's latest update for iOS. Like the Android version, Kobo for iOS now includes support for Dutch, French, German, Italian and Spanish. Additionally, users will also... Continue reading at Engadget

[ Engadget | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field #latest update #android version


Kobo launches roadshow as indies ponder ebook options

Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Australian Daily Herald Sun Launches Hybrid iPad App, Created With WoodWing

The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #herald sun


Kobo to launch in Japan

Kobo will launch in Japan later this month, selling the Kobo Touch for ¥7,980 (£65).... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
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Waterstones launches summer campaign

Waterstones has today (12th June) launched a buy-one-get-one-half-price (BOGOHF) Summer Reading... Continue reading at The Bookseller

[ The Bookseller | 2012-06-12 00:00:00 UTC ]
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