Know thy reader

With the levelling off of e-book sales, many have begun to wonder whether the book publishing industry will be spared the kinds of disruption experienced by other sectors of the media industries. But the digital transformation of the book publishing industry was never fundamentally about e-books anyway: e-books turned out to be just another format by which publishers could deliver their content to readers, not the game-changer that many thought (or feared) it would be. The big question that the digital revolution posed to book publishers is just as pressing today as it was a decad Continue reading at 'The Bookseller'

[ The Bookseller | 2021-03-13 06:41:09 UTC ]

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Why print book sales are rising, and books are getting longer

E-book sales have remained stagnant in 2015. But print book sales are up, and Harper Lee's latest novel and adult coloring books are the big winners. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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The Persistence of Email Marketing for Book Publishers

Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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The big question: are books getting longer?

A new survey of bestsellers and critics’ picks has concluded that the average book is now 25% bigger than 15 years ago. But not everyone reads things this wayBooks are steadily increasing in size, according to a survey that has found the average number of pages has grown by 25% over the last 15... Continue reading at The Guardian

[ The Guardian | 2015-12-10 00:00:00 UTC ]
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#FutureBook15: Looking farther and wider

The Bookseller's conference FutureBook 2015 was a timely reminder for the publishing industry that its digital transformation has barely begun, that it has a whole universe of possibilities to explore, and that its careful progression may yet turn into an unsightly stumble. Continue reading at The Bookseller

[ The Bookseller | 2015-12-09 00:00:00 UTC ]
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Global Kids Connect Conference and China Deep Dive Resources

Resources and coverage from the Global Kids Connect conference, a convergence of innovative minds focused on children’s book publishing and the changing children’s book business in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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Faber boss says future of book publishing is mobile

Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
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Black authors don’t write only for white women | Dreda Say Mitchell

Yes, book publishers have a problem with writers of colour – it’s just not the one Man Booker prizewinner Marlon James describesThere are so few ethnic minority voices in publishing and the media that when one criticises another it has come to be regarded as a form of strike-breaking. Knowing... Continue reading at The Guardian

[ The Guardian | 2015-12-02 00:00:00 UTC ]
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Essential Politics: What's next for Clinton?

Before this week's Democratic presidential debate, the big question was whether anyone would watch. Without Donald Trump to draw in viewers who don't typically follow politics, what sort of audience would the Democrats get? Subscribe to the newsletter A huge one, it turned out. The Nielsen... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-17 00:00:00 UTC ]
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The Profit of Publishing with Purpose

When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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Content Will Exist in a Continuum

Dan Nigloschy of codeMantra believes that now is the time for a second digital revolution in book publishing, one that takes advantage of digital agility. The post Content Will Exist in a Continuum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-07 00:00:00 UTC ]
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How News Corp is uniting 10 business units and 25,000 employees in a global IT push

Embarking on a new IT project is a major undertaking no matter what your company's scope or size, but when you're News Corp -- with 10 business units and 25,000 employees around the globe -- it's not for the faint of heart.That, however, was exactly the challenge that faced Dominic Shine less... Continue reading at PC World

[ PC World | 2015-10-03 00:00:00 UTC ]
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Classic children's books on coding reprogrammed for a new generation

Author Lisa Watts, who helped to teach a generation of children about computers a quarter of a century ago, hopes new books will inspire tomorrow’s programmers“Back in the 1980s, the big question was: what are we going to do with these computers? We were empowered – we had a ZX81 or a BBC Micro... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Director Nicholas Winding Refn Wants to Teach You About Movie Marketing

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[ Wired | 2015-09-24 00:00:00 UTC ]
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Canadian Publishing 2015: E-book Sales Level Off

E-book sales have leveled off for the most part in 2015 to date, continuing a trend that began last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Mobile Ad Blockers Have Already Become the App Store's Top Downloads

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek

[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Five years of FutureBook

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[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Agent’s Insight Into the South Africa’s Children’s Book Market

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[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Games Meet Books at Gamescom Cologne

Gamescon Cologne and the Frankfurt Book Fair invited rights pros from book publishing, video games and others to meet and discuss rights and licensing. The post Games Meet Books at Gamescom Cologne appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
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News Corp sees strong growth in digital real estate services and book publishing

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[ The Guardian | 2015-08-13 00:00:00 UTC ]
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