Kitson Stacks Up the Books

When Fraser Ross opened his first trendy Kitson clothing and accessories store in West Hollywood in 2001, it was a magnet for celebrities and the paparazzi that stalked them, a most unlikely retail candidate to capture the attention of New York publishers. But one decade and an additional 12 stores later, Kitson has emerged as a valuable specialty outlet for publishers, with book sales topping $1.6 million last year. “Our turn on books is 11 times a year,” says Ross, who moved to Los Angeles from Toronto after establishing himself there as a retailer by running Ice, his first specialty store. “Kitson carries about 400 titles, which might not seem like a lot, but when a book is hot we easily sell 1,000 to 1,500 copies of it. It’s a huge add-on business. Clothing has become risky, but our book sales keep growing. The books at Kitson provide entertainment shopping for the whole family,” Ross says. And sales keep growing; this January the chain sold $100,000 in books, five times more than last January. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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