Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left? His own deodorant. The singer is partnering with Unilever’s Schmidt’s Naturals brand on a deodorant called “Here + Now,” as Ad Age’s Jack Neff writes. There’s no word on what it might smell like, leaving us to ponder the question. Bieber’s personal style is scruffy, involving slouchy T-shirts and greasy-looking hair. Critics have described his style with words like “dirtbag,” “dirtcore,” “sleazecore” and “scumbro,” as The New Yorker writes. Hopefully “scumbro” smells better than it looks? At last Over the years, the Cannes Lions festival has bestowed its Creative Marketer of the Year award to brands including Burger King, Google, Samsung and Ikea. Now it’s Apple’s turn. And while Apple has won other big prizes at the French Riviera ad fest over the years, this particular honor seems somewhat belated, given Apple’s history of campaigns that marked the culture. It made us think of that time Leonardo DiCaprio finally won the Best Actor Oscar in 2017, 22 years after his first nomination. Anyway, read more by Ad Age’s Ann-Christine Diaz, who also compiled some of Apple’s classic ads for your viewing pleasure. Sincere regret In the early ’80s, when 15-year-old Brooke Shields starred... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
In taking a 45% stake in the Illinois publisher, Penguin Random House can let a good thing be and benefit at the same time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-24 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-15 00:00:00 UTC ]
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One of the problems with Facebook -- and the internet in general -- is that it has been incredibly democratizing in terms of who is able to publish news and other messages online. Democratization of anything is usually perceived as a good thing, but as the genuine problem of "fake news" (i.e.... Continue reading at Betanews
[ Betanews | 2017-10-05 00:00:00 UTC ]
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A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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In the early 90s people balked at the idea of reading the news on a computer, yet if you looked at online services of the day (Compuserve and AOL), user demand would say otherwise. News was consistently among the top activity. Eventually that same demand drove Web 1.0 and by the time Web 2.0... Continue reading at Wired
[ Wired | 2014-09-17 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World
[ PC World | 2013-12-18 00:00:00 UTC ]
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'Unintended Consequences' by former Bain Capital managing director Edward Conard argues that economic inequality is a good thing rather than a problem. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-09 00:00:00 UTC ]
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Getty Images is getting with the 21st century today.With its new Connect system, Getty is making it easier for web publishers and certain platforms like blogging tools to embed Getty's image products in their online publications than it may have been before. This is clever, definitely designed... Continue reading at Fast Company
[ Fast Company | 2012-02-21 00:00:00 UTC ]
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While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
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