My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As Penguin’s development director in the early 1970s he also launched the Puffin school book club and persuaded Sainsbury’s to start selling books.John initially trained in retail at Harrods, becoming the haberdashery department manager there before joining Penguin in 1959. He started in Penguin’s publicity department, becoming the company’s first European representative (under Allen Lane), and then publicity manager in 1962, after which he was its first educational marketing manager, in which role he launched the Penguin Education division. It was after he became development director in 1973 that John launched the Puffin school book club. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-10-28 19:33:32 UTC ]
The author of “Mexican Gothic” offers a downloadable book club kit including a paper doll inspired by her main character. Continue reading at The New York Times
[ The New York Times | 2020-07-16 09:00:04 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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Missing your book club friends? We've rounded up some great personalized book club gifts to give to your reading pals to show how much you care! Continue reading at Book Riot
[ Book Riot | 2020-07-14 10:39:11 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 15:24:03 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle analyses a poem that represents the meeting-point of ancient riddle and modern nonsense ‘I Saw a Peacock’ is an anonymous nonsense poem that is included in Quentin Blake’s The Puffin Book of Nonsense Verse (Puffin Poetry), a... Continue reading at Interesting Literature
[ Interesting Literature | 2020-07-03 14:00:44 UTC ]
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Journalist Bonnie Tsui, author of "Why We Swim," joins the L.A. Times Book Club for a July 28 virtual meetup. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-01 14:00:34 UTC ]
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There’s no doubt COVID-19 has forever changed the world as we know it. A small slice of life that had to shift trajectory is the publishing industry. Debut authors are especially struggling as the books they have worked on for countless years are released into a world without in-person book... Continue reading at Electric Literature
[ Electric Literature | 2020-06-30 11:00:00 UTC ]
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James McBride’s ‘Deacon King Kong,’ the latest Oprah’s Book Club pick, climbs back onto our hardcover fiction list. Plus children’s books new and old introduce concepts of race, and for ‘28 Summers,’ Elin Hilderbrand meets fans where they are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-26 04:00:00 UTC ]
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The best-selling author and former minority leader for the Georgia House of Representatives has a lot going on, but she still makes time for fiction. Continue reading at The New York Times
[ The New York Times | 2020-06-25 09:00:09 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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The social media campaign could force publishers to focus on black writers by encouraging readers to buy their booksCould the New York Times’ Best Seller book list ever be filled entirely by black authors?As industries undergo reckonings around race, in the wake of international demonstrations... Continue reading at The Guardian
[ The Guardian | 2020-06-17 10:00:17 UTC ]
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Allen Lane, an imprint of Penguin UK, will publish Caste: The Lies that Divide Us, an exploration of social history by Isabel Wilkerson. Continue reading at The Bookseller
[ The Bookseller | 2020-06-17 01:31:24 UTC ]
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Oprah Winfrey announced today that her next book club selection would be Deacon King Kong by James McBride, a novel that she says resonates at a time when America is facing a reckoning over race and violence against black people. “In a moment when our country roils with righteous anger and grief... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-16 20:04:23 UTC ]
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In a new kind of quarantine diary, the author of the Oprah's Book Club bestseller "An American Marriage" dons a mask and waits nearly four hours to vote. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-06-16 15:00:07 UTC ]
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I want to acknowledge that my experience as a South Asian is not the same as those of Black people in this country. Although it’s important to note that we may have some shared experiences, the current BLM protests are about Black Lives, and it’s crucial to know the difference. However, the... Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:31:29 UTC ]
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