My father, John Hitchin, who has died aged 88, was a marketing and publicity specialist in the publishing industry who spent three decades with Penguin Books, where he was responsible for a number of innovations, including the first paperback gift set and the first display “dump” bin. As Penguin’s development director in the early 1970s he also launched the Puffin school book club and persuaded Sainsbury’s to start selling books.John initially trained in retail at Harrods, becoming the haberdashery department manager there before joining Penguin in 1959. He started in Penguin’s publicity department, becoming the company’s first European representative (under Allen Lane), and then publicity manager in 1962, after which he was its first educational marketing manager, in which role he launched the Penguin Education division. It was after he became development director in 1973 that John launched the Puffin school book club. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2021-10-28 19:33:32 UTC ]
Seeing unexpected pairings of readers and books quickly dispels the idea of who reads what• Time to reset: more brilliant ideas to remake the worldI have a party trick. If you name three books you like and two you hate, I can write you a reading list of 10 books you will love.I’ve gained this... Continue reading at The Guardian
[ The Guardian | 2020-08-15 10:00:40 UTC ]
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Hodder Faith, in partnership with mini-chain St Andrew’s Bookshop, will launch a national church book club this autumn, to be known as The Big Church Read. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 13:00:50 UTC ]
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Phew. I know, you were all waiting on us, right? Especially you, Oprah. Oprah definitely cares what we think. Well, good news everybody: the official position of Literary Hub is that Oprah’s latest book club pick, Isabel Wilkerson’s Caste, is a knockout choice. “Of all the books I’ve chosen for... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-06 12:49:57 UTC ]
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The pandemic has found a way to derail more than 25 years of research on Atlantic puffins and a variety of other seabirds on Machias Seal Island in the Bay of Fundy. Continue reading at CBC
[ CBC | 2020-08-04 09:30:00 UTC ]
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It happened so suddenly. One moment I was at work, bleaching everything in sight, using extra splashes of Dettol - that infamous Caribbean Aunty staple with a distinct smell that will instantly take a first generation immigrant child back to memories of early Saturday morning cleaning sessions -... Continue reading at The Bookseller
[ The Bookseller | 2020-07-31 00:39:09 UTC ]
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Capital Crime is launching a monthly subscription service, providing two curated paperbacks alongside exclusive author content and access to community activities. Continue reading at The Bookseller
[ The Bookseller | 2020-07-28 02:25:45 UTC ]
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Mieko Kawakami, whose poignant and pointed debut novel Breasts and Eggs is this season’s LARB’s Book Club selection, joins Medaya Ocher and Boris Dralyuk to discuss her career as a musician, poet, blogger, and author, the challenges facing women around the world, the state of Japanese... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-07-24 17:23:00 UTC ]
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Looking for book club questions and a reading guide for THE IMMORTALISTS by Chloe Benjamin?We've got your next meeting covered. Continue reading at Book Riot
[ Book Riot | 2020-07-23 10:34:11 UTC ]
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Puffin has revealed it has chosen Adam Larkum to be the illustrator of Captain Tom’s forthcoming picture book for young readers. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 13:03:42 UTC ]
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Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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We've got plot summary, themes, and ELEANOR OLIPHANT IS COMPLETELY FINE book club questions for this popular book club title. Continue reading at Book Riot
[ Book Riot | 2020-07-20 10:34:18 UTC ]
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The author of “Mexican Gothic” offers a downloadable book club kit including a paper doll inspired by her main character. Continue reading at The New York Times
[ The New York Times | 2020-07-16 09:00:04 UTC ]
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Limited promotion and marketing budgets reinforce false ideas about how well diverse books and writers will sell. This leads to a negative cycle for black, Asian and minority ethnic writers. Continue reading at The Conversation
[ The Conversation | 2020-07-15 09:57:53 UTC ]
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Missing your book club friends? We've rounded up some great personalized book club gifts to give to your reading pals to show how much you care! Continue reading at Book Riot
[ Book Riot | 2020-07-14 10:39:11 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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Novels by Dawn O'Porter, Robert Harris and Jane Fallon are among the six-strong line up for Richard and Judy's Book Club this summer. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 22:08:41 UTC ]
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Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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The past few months have restricted physical access to bookshops, interrupted supply chains and created a raft of logistical complexities for the publishing industry. Even with restrictions easing, traditional consumer marketing and PR are trickier to execute safely. However, our data at The... Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 15:24:03 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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