Jivox, an ad tech firm which specializes in helping companies build interactive video ads, says it has a new platform that will make executing multi-device mobile campaigns a lot easier. Specifically, the San Mateo, Calif.-based startup has rolled out a new product it claims will help advertisers and publishers extend interactive ads to the new iPad Mini and the recently launched iPhone 5—without all the complex resizing, recoding and other device-by-device integration that buyers often grumble about. In fact, Jivox claims that advertisers will be able to use a single tag for ads running on multiple screens. According to CEO Diaz Nesamoney, too often mobile ad creative is not optimized for multiple devices, resulting in ads that don’t fit a device’s unique screen size. These ads either get cut short or fail to take advantage of a tablet’s larger screen—or don't function right at all. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues,” Nesamoney said. “This ensures that impressions are not lost and guarantees higher engagement and ROI." Jivox's customer base includes publishers like Bloomberg, Federated Media and Fox News, as well as big agencies like GroupM, OMD and Starcom. The company was recently named a winner in the Interactive Advertising Bureau’s Mobile Rising Stars competition, an... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-31 00:00:00 UTC ]
Courtney Friel claims in her upcoming book that the proposition was made during a phone call before he became presidentA former Fox News reporter has added her name to the list of nearly two dozen women who have accused Donald Trump of making unwanted sexual advances towards them. In a book... Continue reading at The Guardian
[ The Guardian | 2020-01-03 18:46:02 UTC ]
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Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
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Family retains control of Fox News and News Corp newspapers including the Sun, Times and Wall Street JournalRupert Murdoch has been giving particular attention to who takes over control of his media interests since 2014, when Lachlan returned to the family business a decade after leaving... Continue reading at The Guardian
[ The Guardian | 2017-12-14 00:00:00 UTC ]
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With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company
[ Fast Company | 2017-12-08 00:00:00 UTC ]
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'Killing England,' the first book released by Bill O'Reilly since his ouster from Fox News this spring, sold about 65,000 copies in its first week on sale, a 55% decline from week one sales of 'Killing the Rising Sun,' which was published last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Bill O’Reilly has been a mainstay of the Henry Holt list for years and, at the moment, that is not changing. The Macmillan imprint told PW that it has no intention of altering its support of the bestselling author, despite his dismissal from Fox News. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Bill O’Reilly has just entered the Nose Pin Zone, where advertisers would have to clamp something over their nostrils in order to not smell the toxic publicity coming from his recent sexual harassment lawsuit revelations. It started with a months-in-the-works New York Times article on April 1,... Continue reading at Fast Company
[ Fast Company | 2017-04-10 00:00:00 UTC ]
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The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
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The anchor of Fox News's top-rated cable news program 'The Kelly File' will take her show on the road for the first time, beginning November 28, in support of her memoir, 'Settle for More.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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The 2016 presidential election has ushered in many "firsts," from the nomination of the first female major party candidate to the first time (at least in memory) that a presidential nominee has been recorded saying that he likes to "grab women by the pussy." In light of these firsts—and many,... Continue reading at AdWeek
[ AdWeek | 2016-11-01 00:00:00 UTC ]
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Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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It’s been two months since Facebook rolled out its five new emoji reactions (love, sad, wow, etc.), to let people express more than just that they “liked” something. NewsWhip looked at their use across 20 publishers over the past two weeks and found that Fox News got the most reactions... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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Despite the popularity of bestselling Italian author Elena Ferrante, who was recently named one of Time magazine’s 100 most influential people, the flow of translations between the U.S. and Italy continues to be one-sided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Lydia Cacho is one of two writers who were recently named the winners of the Abraham Lincoln Brigade Archives/Puffin Award for Human Rights Activism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Say what you will about Bill O’Reilly, but he knows what the public wants. This is a guy who hosts a highly rated cable news program and wrote a first novel in which a fiendish stalker murders a man with an iced-tea spoon on Page 6. Nowhere is O’Reilly’s canniness more evident than in the... Continue reading at Slate
[ Slate | 2015-12-17 00:00:00 UTC ]
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Journalist Shawn Vestal was recently named the winner of this year's PEN/Robert W. Bingham Prize for his debut collection, 'Godforsaken Idaho.' We talked to Vestal about winning the prize, and his experience publishing the book with Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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