Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is part of Jaguar's "British Intelligence" campaign that rolled out last month and builds on "Villains' Lair," which debuted at this year's Super Bowl. Adweek responsive video player used on /video. brightcove.createExperiences(); "As we moved from British Villains into British Intelligence, one of the things we heard from consumers and social media was that there was a strong desire to see more, to learn more," said Joe Torpey, communications manager at Jaguar North America. "From a marketing perspective, it's a great opportunity to start to tell the story about the brand, to really showcase the innovation and technology behind Jaguar." First, you need to download the Blippar app. Then, when you scan a Jaguar ad that promotes the automaker's XJ or XF model, it will trigger an augmented reality experience on the screen—a multimedia window into what would otherwise be a static print ad. From there, viewers can tour the home of the brand's newest villain, played by actor Nicholas Hoult. The app pulls in extended versions of TV commercials, a photo gallery, Web video and a look inside the automaker's XJ model. While the content is similar on a smartphone and Google... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Blockbuster sales of Colleen Hoover’s It Starts with Us were not enough to prevent overall unit sales of print books from falling 9.1% in the week ended Oct. 23, 2022, compared to the similar week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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If you've avoided picking up manga out of genre/format snobbery, you're missing out. Manga has reminded me of just how fun reading can be. Continue reading at Book Riot
[ Book Riot | 2022-10-25 10:37:00 UTC ]
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#reading life
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Unit sales of print books fell 10.5% in the week ended Oct. 15, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-21 04:00:00 UTC ]
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Unit sales of print books fell 8% in the week ended Oct. 8, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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The decline in unit sales slowed in the third quarter as adult fiction sales soared, but sales are still down for the year so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Deep declines in adult nonfiction and juvenile categories and only a small gain in adult fiction resulted in a 9.6% drop in print sales last week compared to a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Jada Pinkett Smith's memoir will take readers on 'a rollercoaster ride from the depths of suicidal depression to the heights of personal rediscovery.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-06 19:59:48 UTC ]
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Emily Post became America’s primary source for etiquette advice in the twentieth century through both her bestselling book Etiquette and radio shows on the topic. She was a prominent woman in New York society from the early 1900s until her death in 1960. Born in Baltimore, the daughter of famed... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-05 08:51:10 UTC ]
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Unit sales of print books declined 4.2% last week as good debuts in adult fiction were not enough to offset declines in adult nonfiction and children's fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-29 04:00:00 UTC ]
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Unit sales of print books dropped 2.3% in the week ended Sept. 17, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
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Soft sales in the adult nonfiction and juvenile categories offset a 12.1% increase in sales of adult fiction, leading to a 2.3% drop in unit sales of print books last week compared to the week ended September 18, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-21 04:00:00 UTC ]
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How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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On the occasion of the death of the Queen of England, we've rounded up a handful of reviews of books on the queen and her court that we've run over the years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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“Life’s Work” is a memoir of outrageous youth, creative obsessions and ruinous habits. Continue reading at The New York Times
[ The New York Times | 2022-09-12 15:07:05 UTC ]
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Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget
[ Engadget | 2022-09-10 20:07:51 UTC ]
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Increases in adult fiction and young adult were not enough to offset declines in the adult nonfiction and juvenile categories, resulting in a 2.4% decline in unit sales of print books last week compared to 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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