Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is part of Jaguar's "British Intelligence" campaign that rolled out last month and builds on "Villains' Lair," which debuted at this year's Super Bowl. Adweek responsive video player used on /video. brightcove.createExperiences(); "As we moved from British Villains into British Intelligence, one of the things we heard from consumers and social media was that there was a strong desire to see more, to learn more," said Joe Torpey, communications manager at Jaguar North America. "From a marketing perspective, it's a great opportunity to start to tell the story about the brand, to really showcase the innovation and technology behind Jaguar." First, you need to download the Blippar app. Then, when you scan a Jaguar ad that promotes the automaker's XJ or XF model, it will trigger an augmented reality experience on the screen—a multimedia window into what would otherwise be a static print ad. From there, viewers can tour the home of the brand's newest villain, played by actor Nicholas Hoult. The app pulls in extended versions of TV commercials, a photo gallery, Web video and a look inside the automaker's XJ model. While the content is similar on a smartphone and Google... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Victor LaValle’s 2017 literary horror novel, The Changeling, contains another book at its center: Maurice Sendak’s children’s tale Outside Over There. In Sendak’s story, goblins steal a neglected baby while “Papa is away at sea,” replacing her with a child made of ice. In LaValle’s novel, rare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-07 08:37:37 UTC ]
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Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
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With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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BookmarkED claims to help schools and parents navigate book bans. But where and how the app gets is information is a secret. Continue reading at Book Riot
[ Book Riot | 2023-08-28 14:02:30 UTC ]
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The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Actor Christine Baranski and New York Times theater critic Jesse Green join host Jo Reed in a special bonus edition of Behind the Mic. The two teamed up to create the audiobook of Shy: The Alarmingly Outspoken Memoirs of Mary Rodgers, written by Mary Rodgers and Jesse Green. Mary Rodgers was the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-11 08:22:34 UTC ]
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Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. Continue reading at Digiday
[ Digiday | 2023-08-11 04:01:00 UTC ]
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In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
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The tech company’s latest proposal about generative AI turns copyright law on its head, and could especially hurt smaller content creators, say expertsFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastPublishers should... Continue reading at The Guardian
[ The Guardian | 2023-08-08 23:00:40 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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The string of weeks in which unit sales of print books were down in all major categories reached three last week, leading to a 5.4% sales decline from the comparable week in 2022. Sales of adult fiction fell 7.2%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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From the Gutenberg press to the word processor, a detailed trawl through the history of print offers lessons for the digital ageThe Gutenberg Parenthesis is a term coined by Danish scholar Lars Ole Sauerberg, who proposed that the history of literary culture as we had hitherto known it – the... Continue reading at The Guardian
[ The Guardian | 2023-08-02 11:00:02 UTC ]
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A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times
[ The New York Times | 2023-08-01 12:36:10 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Historically, big tech’s attempts to shape how the media operates have often done more harm than good. Google has a new plan to help save journalism—or at least make it easier for journalists to work. The company has been pitching a generative AI-powered product, nicknamed Genesis, to major... Continue reading at Fast Company
[ Fast Company | 2023-07-21 11:48:19 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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