J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Aconyte Books Sets a New Novel Series in the World of a Lovecraftian RPG

Aconyte Books, the U.K.–based fiction imprint of games group Asmodee Entertainment, will adapt game settings from the 'Call of Cthulhu' tabletop RPG into novel series set in Regency and Victorian England. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #series set #victorian england #fiction imprint


Local newspaper group National World makes ambitious bid for Daily Telegraph

Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian

[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #low pay #yorkshire post #stock market


Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di

Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today

[ World Literature Today | 2023-08-08 19:48:59 UTC ]
More news stories like this | News stories tagged with: #big cities #cultural heritage #anthology


The indie publishing mavericks shaking up the UK books world

Last year, all of literature’s big prizes went to small publishers. In a risk‑averse climate, edgy debuts and ‘tricky-to-sell’ foreign titles have found a home at the likes of Fitzcarraldo Editions and Sort Of Books – and the gamble has paid offA quiet revolution is afoot in British publishing.... Continue reading at The Guardian

[ The Guardian | 2023-07-16 08:00:02 UTC ]
More news stories like this | News stories tagged with: #sally rooney #richard osman #svetlana alexievich #olga tokarczuk #british book #publishing world #canadian author #picador #indie publishing


World Editions Gets a New Owner: Its Former U.S. Director

Christine Swedowsky has acquired the publisher from Libella Publishing Group in a management buyout. The World Editions offices in Amsterdam and London will close, and the publisher will be based solely in New York. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #world editions #management buyout


World Editions publishing has been bought out by a senior staff member.

Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
More news stories like this | News stories tagged with: #world editions #previously owned


Bookforum Is Returning, Months After Its Closure Was Mourned in the Literary World

The literary magazine will be back in print in August, with a new publishing partner: The Nation. Continue reading at The New York Times

[ The New York Times | 2023-06-22 10:10:16 UTC ]
More news stories like this | News stories tagged with: #literary world #publishing partner #literary magazine


The Young Heroes of the Writing World

Ohio State University professor emeritus Harvey J. Graff praises a new wave of very young authors all trying to change the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young heroes #young authors


Get a call or a critique from a high-powered agent AND do good in the world.

Sound too good to be true? Well I have news for you, dear aspiring writer, you can get yourself a phone call or a manuscript critique from a fancy literary agent by bidding at this year’s Literary Agents of Change Auction.  The LAOC is an organization that believes that advancing the publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-15 17:12:39 UTC ]
More news stories like this | News stories tagged with: #phone call #publishing industry #literary agents #literary agent


Indulging in the Lightness of American Born Chinese is Like Escaping Into a World We Haven’t Built Yet

Watching the new TV adaptation of Gene Luen Yang’s graphic novel American Born Chinese on Disney+, I feel like one of the Chinese immortals in the show who emerges from his den in the basement of a dim sum restaurant: it is as if several lifetimes have passed since I first experienced this... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-15 08:53:31 UTC ]
More news stories like this | News stories tagged with: #tv adaptation #graphic novel


Ubisoft's open-world Star Wars game is 'Outlaws' and it's coming in 2024

Ubisoft's long-awaited open world Star Wars game will arrive in 2024. The publisher announced Star Wars Outlaws on Sunday during Microsoft's Xbox and Starfield Direct showcase with a cinematic trailer that introduces fans to the game's Han Solo-like protagonist, Key Vess. Ubisoft is billing... Continue reading at Engadget

[ Engadget | 2023-06-11 17:27:38 UTC ]
More news stories like this | News stories tagged with: #worth noting #xbox series #cinematic trailer #key vess #past games #publisher announced


Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
More news stories like this | News stories tagged with: #lgbtq children #ya books #libraries


World Literature Today Announces 2023 Student Translation Prize Winners

World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today

[ World Literature Today | 2023-05-30 14:42:03 UTC ]
More news stories like this | News stories tagged with: #south london #national anthem #united kingdom #white review #faculty sponsor #penguin book #science fiction #book review


A More Introspective End of the World: A Reading List of Quiet Apocalypse Books

Apocalypse brings to mind cataclysmic events, often involving Mad Max-esq fighting, cannibalism, and what horrors one must endure, or commit, to survive. I love such stories. I like to imagine that I would survive, thrive even, conveniently forgetting that my life of indoor pursuits, reading,... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-25 12:26:54 UTC ]
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World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature

World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today

[ World Literature Today | 2023-05-24 18:17:59 UTC ]
More news stories like this | News stories tagged with: #international prizes #equally eligible #living writer #significant body #edwidge danticat #silver replica #eagle feather #generous endowment #neustadt prizes #visit neustadtprize #czesław miłosz #literary award #literary festival


Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-19 02:17:52 UTC ]
More news stories like this | News stories tagged with: #book review #easily slip #henry threadgill #memoir unfolds #memoir


Why the world's largest publisher found a book-ban lawsuit in Florida 'irresistible'

PEN America and publisher Penguin Random House filed a federal suit against Escambia County School District over its removal of books from school libraries. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-18 17:34:04 UTC ]
More news stories like this | News stories tagged with: #pen america #federal suit #school libraries #publisher penguin


Book Review: ‘Easily Slip Into Another World,’ by Henry Threadgill

Henry Threadgill’s memoir unfolds from his maddening wartime experience to his boundary-pushing musical career. Continue reading at The New York Times

[ The New York Times | 2023-05-15 09:00:20 UTC ]
More news stories like this | News stories tagged with: #book review #easily slip #henry threadgill #memoir unfolds #memoir


This Dark Children’s Book Is a Shocking Campaign to Protest Gun Violence

On May 10, Democratic Whip Katherine Clark stood on the floor of the House of Representatives and read aloud from a children's book to members of Congress. "The end of the day was also my own," she read. "Bled out on the floor and never got home." These chilling words tell the story of Joaquin... Continue reading at AdWeek

[ AdWeek | 2023-05-15 06:00:00 UTC ]
More news stories like this | News stories tagged with: #read aloud #children's book #children’s book