J&J's World Cup Campaign Barely Mentions Soccer or World Cup

No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it's breaking an online video today called "Once Upon a Care" that asks Mom and Dad if they are doing enough to inspire their children to care about others.JWT, New York and production company Rooster tapped children's book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: "Why do you think it's important for you to care?" J&J took their answers -- about growing up to become firefighters and nurses who help those in need -- and turned them into illustrated children's books. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
News tagged with: #illustrated children #world cup #marketing effort

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Join the #FReadom Letter Writing Campaign to Combat Censorship!

The #FReadom campaign is asking you to write your school board with provided templates to support school libraries and access to information. Continue reading at Book Riot

[ Book Riot | 2022-01-04 11:39:00 UTC ]
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Survey says: the Booker is the most important literary prize in the world.

An interesting dispatch from prize world: as The Bookseller reported, a new international survey conducted by Nielsen Book shows publishers, writers, booksellers and media consider the Booker Prize the “most important” literary prize. The Booker’s status isn’t completely out of left field, but... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-23 20:28:47 UTC ]
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Best-Selling Debut Novels Are the Bald Eagles of the Book World

Unless an author is a household name or has a celebrity endorsement, the hardcover fiction list can be elusive for first-timers. Continue reading at The New York Times

[ The New York Times | 2021-12-23 10:00:01 UTC ]
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HarperCollins apologizes to Russian billionaire over book claiming Putin ordered Chelsea soccer team purchase

“Putin’s People” author Catherine Belton said the claim on Roman Abramovich’s acquisition of Chelsea “has not been admitted to be false.” Continue reading at The Washington Post

[ The Washington Post | 2021-12-23 08:51:35 UTC ]
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‘Around the World in Eighty Days’ — about to get a reboot — is the perfect Christmas tale

The classic adventure story mirrors the holiday season — weeks of madcap action and inner turmoil that usher in a morning of gladness and goodwill. Continue reading at The Washington Post

[ The Washington Post | 2021-12-22 13:00:00 UTC ]
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Scholastic strikes deal for Netflix series Karma's World

Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller

[ The Bookseller | 2021-12-13 02:29:44 UTC ]
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The danger of American nostalgia for World War II

Romanticizing that war has led us to seek another just as “good,” Elizabeth Samet writes. Continue reading at The Washington Post

[ The Washington Post | 2021-12-10 13:00:00 UTC ]
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Organisers urged to keep literary festivals hybrid in new campaign

More than 50 signatories, including Bonnier Books UK c.e.o. Perminder Mann and the Society of Authors, have urged literary festival organisers to keep festivals hybrid as part of a new campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 07:38:14 UTC ]
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Seeking a world without women, Tabitha Lasley lost herself — and found a better book

A journalist went to Scotland to investigate the world of oil riggers and slept with her first source. "Sea State" is her raw memoir of the aftermath Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
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7 beautiful books that transport you to the worlds of Bond, Tolkien, Spider-Man and beyond

Critic Michael Dirda picks illustrated books that won’t just sit on your coffee table. Continue reading at The Washington Post

[ The Washington Post | 2021-12-01 13:00:00 UTC ]
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World Literature Today’s 75—Make That 100—Notable Translations of 2021, by Michelle Johnson

Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today

[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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At Sharjah: A UNESCO World Book Capital Network Meeting

Delegates from 16 of UNESCO's World Book Capitals convened in Sharjah to explore the WBC network and what it can offer. The post At Sharjah: A UNESCO World Book Capital Network Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-22 19:44:51 UTC ]
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Facing Up to a Messy World

New books by women writers of faith tackle racism, abortion, mental health, and other tough subjects. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Cast of Harry Potter will reunite in special after 20 years — but no mention of J.K. Rowling

Harry Potter stars Daniel Radcliffe, Emma Watson and Rupert Grint are reuniting with other cast members from the blockbuster film franchise for a special 20th anniversary TV retrospective, movie studio Warner Bros. said on Tuesday. Continue reading at CBC

[ CBC | 2021-11-16 22:10:32 UTC ]
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CUP lands second body image book from Markey

Cambridge University Press (CUP) has landed a second body image book by Dr Charlotte Markey, this time focusing on boys. Continue reading at The Bookseller

[ The Bookseller | 2021-11-15 19:46:09 UTC ]
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Sour Grapes by Dan Rhodes review – a vengeful satire on the publishing world

The comic novelist takes aim at the industry’s elitism, but his story of a farcical literary festival is dated – and overly focused on Will SelfFunny ha-ha is tricky. For every reader who cackles with laughter at an author writing “this person was making plans to micturate upon one’s pommes... Continue reading at The Guardian

[ The Guardian | 2021-11-12 09:00:32 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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PRH launches global campaign marking 120 years of Peter Rabbit

Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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