It's Hard Out There for a Freelancer

For journalists, a freelancing career usually means a life of instability and, in the Internet age, can result in partnerships with less-than-reputable publishers and institutions. Just like the quality of freelance jobs, freelancers also vary in quality—but now content network Studio One is launching a program to certify its freelancers in an effort to assure the production of high-quality content. Shifts in digital publishing have led brands to change the ways in which they interact with online publishers and editorial teams, often trying to find ways to package advertisements as original editorial content that enhances, rather than disrupts, user experiences. As a content creation network, Studio One builds partnerships with brands to form editorial entities that make relevant brand content geared to help reach a tailored audience. Through the creation of custom freelance editorial teams, the formula has landed Studio One partnerships with a variety of sponsors like Procter and Gamble, Nestle, IBM, and Intel. Partnerships aside, the freelancing formula for content generators often makes brands and publishers uneasy. Content farms are guilty of countless accounts of journalistic malpractice and often mistreat and over-work freelance employees to the bone for little reward. This is one reason why Studio One is certifying their writers. According to the guidelines, a Studio One freelancer will have at least three years of professional experience, demonstrated Web... Continue reading at 'AdWeek'

[ AdWeek | 2012-05-07 00:00:00 UTC ]
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Random House Germany drops hard DRM

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[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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Freelance With A Family: Advice On Making It Work From One Of America's Top Rock Critics

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[ Fast Company | 2015-05-15 00:00:00 UTC ]
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Laub and Harding win JQ Wingate Prize

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[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

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Why Writing is So Hard

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Hillary Clinton's 'Hard Choices' is 'effectively banned' in China

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[ The Christian Science Monitor | 2014-06-28 00:00:00 UTC ]
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Hillary Clinton's 'Hard Choices': Here's what the reviews are saying

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