Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core user base) torturing their parents with weird questions and diatribes, parents embarrassing their kids by aspiring to become TikTok stars themselves, thirty-somethings trying to bust a move to a background soundtrack and declaring themselves too old for the platform. In other words, part of the gestalt of TikTok is the inside joke about its basic inscrutability. On the surface, the looped video format reminds me of the short-lived Vine. It’s filled with pranks, because apparently a lot of people still fall for the Diet-Coke-and-Mentos routine. There are also tons of magic tricks and optical illusions. And celebrities like Will Smith have taken to the platform. But the bulk of the content is a new wave form of karaoke and everyday people showing off their best dance moves—often synchronized or in response to other posts and ongoing challenges posed by the app. It feels like a cacophony of random content—a testament to how radically the social media experience breaks from 20th Century media’s focus on polish, fluidity and coherence. Linearity is so '80s. But what distinguishes TikTok from most of its social media predecessors is that the randomness of the content is part of the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]

Other Publishing stories related to: 'Is TikTok an Opportunity for Publishers?'


Publishers, Ingram Prepare for Possible UPS Strike

Publishers are encouraging bookstores to order early and are exploring alternative delivery options should UPS workers walk out on August 1. In some cases, publishers are extending payment terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this |


Yes, it can be very stressful to publish a book, and young writers need more support.

An April report by the UK-based publishing site, The Bookseller, showed that more than half of the debut authors they surveyed said the experience of publishing a book adversely affected their mental health. Further reporting from The Guardian reveals that (some) publishers have quickly... Continue reading at Literrary Hub

[ Literrary Hub | 2023-07-19 19:03:31 UTC ]
More news stories like this | News stories tagged with: #young writers #april report #debut authors #mental health #anna frame #communications director #independent publisher


Publishing Industry Sales Were Flat in May

A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #total sales #1% decline #adult books


‘There’s an industry-wide mental health crisis’: authors and publishers on why the books sector needs to change

After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian

[ The Guardian | 2023-07-18 15:13:43 UTC ]
More news stories like this | News stories tagged with: #survey revealed #industry bodies #books industry #hot topic #mental health #anna frame #communications director #english pen #independent publisher #bookseller #publishing houses


The indie publishing mavericks shaking up the UK books world

Last year, all of literature’s big prizes went to small publishers. In a risk‑averse climate, edgy debuts and ‘tricky-to-sell’ foreign titles have found a home at the likes of Fitzcarraldo Editions and Sort Of Books – and the gamble has paid offA quiet revolution is afoot in British publishing.... Continue reading at The Guardian

[ The Guardian | 2023-07-16 08:00:02 UTC ]
More news stories like this | News stories tagged with: #sally rooney #richard osman #svetlana alexievich #olga tokarczuk #british book #publishing world #canadian author #picador #indie publishing


Dear Romance Publishers: Please Give Us Hardcovers

Romance novels are associated with mass market paperbacks, but they deserve a collectible hardcover option, too. Continue reading at Book Riot

[ Book Riot | 2023-07-13 10:31:00 UTC ]
More news stories like this | News stories tagged with: #romance novels


Writers' Guild of Great Britain Publishes Report on AI

Sixty-five percent of those responding to a survey conducted by the U.K. union that represents writers in such professions as books, film, and said that they believed that the increased use of AI will reduce their income from writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #survey conducted


Gallery Books Will Publish Britney Spears's Memoir This Fall

Simon & Schuster imprint Gallery Books will publish 'The Woman in Me' on October 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #gallery books #memoir


Amazon's New European Sourcing Policies Raise Concerns for U.S. Publishers

A decision by the e-tailer, to stop importing books from U.S. publishers that are destined to be sold in its stores in Europe in favor of sourcing them locally, is leading to higher costs and lost sales, publishers contend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #higher costs


Christian Publishers Add More Sci-fi/Fantasy Titles

With more adults and young adults looking for faith-based science fiction and fantasy books, publishers are responding by expanding imprints and new titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young adults #fantasy books #science fiction


West Coast Publishing Fixture Peter Beren Dies at 75

After starting his career with San Francisco's And/Or Books, Beren rose to become publisher of Sierra Club Books and, following stints with Via Books and Palace Press, started his own consulting and literary agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #recently launched #publishers including


The History of Modern American Book Publishing—In Its Own Words

This fall, Running Press cofounder Buz Teacher will release 'Among Friends,' a book featuring more than 100 personal essays by people who had a hand in shaping the book business in America in the latter half of the 20th century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book featuring #20th century #book business


Hinton Publishing Honors an Unsung Writer and Boosts New Creators

Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publisher


IVP Names Ted Olsen Associate Publisher

Former 'Christianity Today' executive editor Ted Olsen has joined InterVarsity Press in the newly created position of associate publisher and editorial director for media and trade books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #christianity today #trade books #associate publisher


YA author shoots to No 1 on Amazon bestseller list after viral TikTok video

TikToker Jerrad Swearenjin approached Shawn Warner during a book signing because he looked ‘super defeated’A debut author struggling with sales became Amazon’s No 1 bestseller this week after a video of the writer at a quiet book signing went viral on TikTok.58-year-old Shawn Warner was sitting... Continue reading at The Guardian

[ The Guardian | 2023-07-07 13:47:16 UTC ]
More news stories like this | News stories tagged with: #book signing #fort worth #debut author #bestseller list


CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’

In his opening keynote at CONTEC Mexico, Hugo Setzer has encouraged publishers to join the SDG Publishers Compact and work together. The post CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 19:17:56 UTC ]
More news stories like this | News stories tagged with: #contec mexico #opening keynote #hugo setzer #publishing industry


World Editions publishing has been bought out by a senior staff member.

Fans of the publisher World Editions, which has brought translations of work by Maryse Condé, Amin Maalouf, Pilar Quintana, Jaap Robben and Zhang Yueran to English-language audiences, has found a new owner—none other than the US director Christine Swedowsky. A rare fairy-tale finish! World... Continue reading at Literrary Hub

[ Literrary Hub | 2023-06-30 13:57:16 UTC ]
More news stories like this | News stories tagged with: #world editions #previously owned


From Fan Fiction to TikTok: Long Live the Microgenre

With the rise of fan fiction publishing and TikTok, microgenres — genres that have defined and specific plots — have reached new heights. Continue reading at Book Riot

[ Book Riot | 2023-06-28 10:33:00 UTC ]
More news stories like this | News stories tagged with: #fan fiction #long live #fiction publishing


The Publishers Association Hails the UK’s ‘Sector Vision’

The United Kingdom's new 'Sector Vision' for the creative industries opens amid welcoming comments from publishing's leadership. The post The Publishers Association Hails the UK’s ‘Sector Vision’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-23 21:54:19 UTC ]
More news stories like this | News stories tagged with: #united kingdom #publishers association