Is TikTok an Opportunity for Publishers?

If you’re over 35, spend and hour or two on the social media sensation TikTok, and leave feeling befuddled, don’t worry. I think that is part of the point. In fact, clueless oldsters have become a sub-genre within this short-form, looped video social network. There are clips of teens (the core user base) torturing their parents with weird questions and diatribes, parents embarrassing their kids by aspiring to become TikTok stars themselves, thirty-somethings trying to bust a move to a background soundtrack and declaring themselves too old for the platform. In other words, part of the gestalt of TikTok is the inside joke about its basic inscrutability. On the surface, the looped video format reminds me of the short-lived Vine. It’s filled with pranks, because apparently a lot of people still fall for the Diet-Coke-and-Mentos routine. There are also tons of magic tricks and optical illusions. And celebrities like Will Smith have taken to the platform. But the bulk of the content is a new wave form of karaoke and everyday people showing off their best dance moves—often synchronized or in response to other posts and ongoing challenges posed by the app. It feels like a cacophony of random content—a testament to how radically the social media experience breaks from 20th Century media’s focus on polish, fluidity and coherence. Linearity is so '80s. But what distinguishes TikTok from most of its social media predecessors is that the randomness of the content is part of the... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-22 14:28:01 UTC ]

Other Publishing stories related to: 'Is TikTok an Opportunity for Publishers?'


Spotify claims to have paid audiobook publishers ‘tens of millions’ in royalties

The streaming company says its payout model is competitive, but the Society of Authors has raised doubts about whether authors ultimately benefit Spotify has said that it has paid audiobook publishers “tens of millions” since allowing users 15 hours of audiobook listening in its Premium... Continue reading at The Guardian

[ The Guardian | 2024-02-01 16:08:34 UTC ]
More news stories like this | News stories tagged with: #audiobook listening #trade magazine #audiobook


Audio Publishers Association: 2024 Audie Awards Shortlist

The Audio Publishers Association's Audie Awards has created an 'APA Choice' honor for high-flying audiobooks. Winners named May 4. The post Audio Publishers Association: 2024 Audie Awards Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 20:16:41 UTC ]
More news stories like this | News stories tagged with: #audie awards #publishers association's


Wonderwell Closes Publishing Operations, Partners with Greenleaf on New Imprint

Hybrid publisher Wonderwell has shut down its publishing operations, and on February 1 will launch a new imprint, Wonderwell Press, as part of the Greenleaf Book Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-30 05:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing operations


RBmedia Acquires Berrett-Koehler's Audiobook Publishing Business

Audiobook publisher RBmedia has acquired Berrett-Koehler’s audiobook publishing business, including its backlist, and will publish audiobook editions of new Berrett-Koehler titles under its business audiobook brand, Ascent Audio, beginning this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook


Pedro Almodóvar to Publish Story Collection with HarperVia in September

HarperVia will publish 'The Last Dream,' the debut collection of short stories by Spanish film director Pedro Almodóvar, translated from the Spanish by Frank Wynne, on September 24, in print and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #debut collection #audiobook formats #audiobook #short stories


Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store

OpenAI's new chatbot store opened on Jan. 10, but digital publishing companies haven’t been all that eager to dive in head first just yet due to their own limited resources and the lack of clear audience and revenue growth opportunities. Continue reading at Digiday

[ Digiday | 2024-01-26 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


New Sci-Fi/Fantasy Publisher Gungnir Hopes to Hit Its Target

Gungnir, a new sci-fi/fantasy publisher helmed by comics veterans Jim Krueger and Steve Orlando, will launch in April 2024. Named after the staff of the Norse god Odin, which always hit its target, Gungnir will publish a mix of graphic novels, prose novels, and art books in the sci-fi/fantasy... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #art books


Answering Censorship in France: Publisher Thierry Magnier

'We have decided to attack the 1949 law to repeal this commission' on children's literature, says French publisher Thierry Magnier. The post Answering Censorship in France: Publisher Thierry Magnier appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-19 16:25:37 UTC ]
More news stories like this | News stories tagged with: #french publisher


Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #colleen hoover


L.A. Public Library to Publish Books

The Los Angeles Public Library has become one of the few public libraries in this country with its own press. Continue reading at Book Riot

[ Book Riot | 2024-01-17 17:54:25 UTC ]
More news stories like this | News stories tagged with: #public library #publish books #public libraries


Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


Layoffs Hit Arcadia Publishing

The Charleston, S.C.–based publisher, which specializes in nonfiction books of local interest and regional history, laid off an unspecified number of employees last week. A source, who asked to remain anonymous, told PW that the number was 16, across multiple departments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #unspecified number #based publisher #nonfiction books #remain anonymous #told pw


Stephen Strang: Prophecy, Politics, and Publishing

The evangelical publisher atop Charisma Media sees a big audience for books and broadcasts that speak of God's 'everyday involvement in human life.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big audience #human life


England: A Fly on the Wall on the Publishers Association’s Climate Pledge

Independent press Fly on the Wall signs the UK Publishers Association's 'Publishing Declares' effort to address the climate crises. The post England: A Fly on the Wall on the Publishers Association’s Climate Pledge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-16 20:39:11 UTC ]
More news stories like this | News stories tagged with: #post england #publishers association #publishers association's


Recovering the ‘Aryan worldview’: the West Australian book publisher under scrutiny over far right texts

Imperium Press, whose blog fosters a worldview it calls ‘folkishness’, has become an intellectual resource for the far right, but its works are widely available through mainstream sourcesGet our morning and afternoon news emails, free app or daily news podcastAt least one Australian-based online... Continue reading at The Guardian

[ The Guardian | 2024-01-14 14:00:30 UTC ]
More news stories like this | News stories tagged with: #free app #titles published #guardian australia #bookstore #book publisher


Lisa Marie Presley’s memoir to be posthumously published this autumn

Book co-written with the star’s daughter Riley Keough promises to reveal ‘the complexity of being a Presley’The posthumous memoir of Lisa Marie Presley written in collaboration with her daughter Riley Keough will be published later this year.The as yet untitled book about Lisa Marie’s life as... Continue reading at The Guardian

[ The Guardian | 2024-01-11 16:21:17 UTC ]
More news stories like this | News stories tagged with: #posthumous memoir #posthumously published #book co-written #untitled book #pan macmillan #memoir


Encyclopedia Britannica once published a catalogue of humanity’s ‘102 Great Ideas’ – and it created more questions than answers

Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation

[ The Conversation | 2024-01-09 17:02:30 UTC ]
More news stories like this | News stories tagged with: #encyclopedia britannica #online publishing


The Best Bookstores and Libraries to Follow on TikTok

Connect with book lovers all over the world by following 17 of the best bookstores and libraries on TikTok. Continue reading at Book Riot

[ Book Riot | 2024-01-09 11:36:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #libraries