Is the Time Right for Bundling?

In a world where people increasingly consume their content on multiple platforms—watching TV recorded on their DVR, as well as downloaded to their iPad; reading the New York Times in print Sunday mornings, on their Kindle during the morning commute, then on their desktop at the office—questions are starting to be asked about why publishers are not allowing readers easy access to both digital and print. (Studies show that most ebook readers also buy print books.) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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