iPad is a devil's deal for publishers

By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the savior of their industry. Now iPad looks like a devil's deal instead.Trouble started three days ago, when Sony said that Apple rejected its Reader software from the App Store in a policy change. Apple responded that there is no policy change. Oh? Well, if there is no overt policy change, it is effectively one of enforcement. Either way, the demands Apple is placing on publishers is too much, and arguably being made from a monopoly position. Essentially, the company wants sales to go through the App Store, which would compel the likes of Amazon and Sony to sell ebooks indirectly through Apple and would prohibit magazine and newspaper publishers from offering existing subscribers the benefits of iPad editions without paying more.Policy Change by Another NameLet's start by identifying what is or is not a policy change. Yesterday, during News Corp.'s The Daily Launch, Eddy Cue, Apple's vice president of Internet Services, said that "You'll hear an announcement from us very soon for other news publications." That suggests the policy for subscriptions, at least, isn't clear -- if Apple still has something to announce. Regarding content sales, Sony surely seemed surprised about its Reader... Continue reading at 'Betanews'

[ Betanews | 2011-02-04 00:00:00 UTC ]

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