Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Bringing the Mediterranean Home

The Feel Good Foodie, Taste of Home, and others infuse the region’s flavors into everyday dishes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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National Book Awards Expand Eligibility to Non–U.S. Citizens

Beginning this year, authors who "maintain their primary, long-term home in the U.S., U.S. territories, or Tribal lands," in addition to those with U.S. citizenship, will be eligible for consideration in all categories of the National Book Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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TikTokers help drive Sarah J Maas ‘romantasy’ boom for Bloomsbury

Publisher tells investors profits will exceed expectations, attributing this to release of House of Flame and Shadow The publisher Bloomsbury has lifted its annual profit forecasts after the latest novel from the fantasy author Sarah J Maas topped bestseller lists across the world, aided by fans... Continue reading at The Guardian

[ The Guardian | 2024-02-14 13:36:52 UTC ]
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Winter Institute 2024: Happenings Back Home Split Some Booksellers’ Attention

A few booksellers attending Winter Institute 2024 have attracted attention on the show floor over unexpected events occurring back home at their stores. For one, B&N is planning to move next door; for another, a spouse's promotion might take him away from his store; for a third, eviction looms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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‘Time-efficient foreplay’: inside the funny, filthy world of erotic podcasts

From fan fiction about Disney cartoons having sex to raunchy shows from Hollywood stars, pornographic audio is podcasting’s hottest new trendHave you ever stood at the school gates, waiting to pick up your six-year-old, while secretly listening to fan fiction about Harry Potter and Draco Malfoy... Continue reading at The Guardian

[ The Guardian | 2024-02-12 16:32:24 UTC ]
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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek

[ AdWeek | 2024-02-01 20:46:18 UTC ]
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A father goes missing. Then a brother too. In this 'Great Forest,' a fraught return home

The debut novel from Leo Vardiashvili, 'Hard by a Great Forest,' has its commercial trappings but ultimately lands with lyrical and heartbreaking resonance. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-31 18:43:16 UTC ]
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Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
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How Ai Weiwei Marries Advocacy and Art at Home and Abroad

The following is from Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. __________________________________ From Zodiac: A Graphic Memoir by Ai Weiwei with Elettra Stamboulis, illustrated by Gianluca Constantini. Copyright © 2024. Published by Ten... Continue reading at Literrary Hub

[ Literrary Hub | 2024-01-30 09:55:47 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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‘I attacked Daniel Craig with a toasting fork’: inside the wild creation of Drop the Dead Donkey

Ahead of a new stage revival, the creators and cast of Channel 4’s classic 90s newsroom sitcom remember close encounters with future Bond stars, writing episodes at the last minute and the meaning between that mysterious titleWhen Drop the Dead Donkey debuted on Channel 4 on 9 August 1990, it... Continue reading at The Guardian

[ The Guardian | 2024-01-20 11:55:00 UTC ]
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Why Did Atria Books Send a TikTok Influencer on a Cruise to Antarctica?

When TikTok influencer and self-described nonreader Marc Sebastian asked to be sent on the “ultimate world cruise,” Colleen Hoover's publisher answered the call—and picked up the tab. The publisher’s marketing stunt has proven divisive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-19 05:00:00 UTC ]
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The Best Bookstores and Libraries to Follow on TikTok

Connect with book lovers all over the world by following 17 of the best bookstores and libraries on TikTok. Continue reading at Book Riot

[ Book Riot | 2024-01-09 11:36:00 UTC ]
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Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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